Published: January 24, 2012
Marcum Cronus Partners Pleased to Announce Merger of Agentrics-PLM with Trace One
BOSTON - (BUSINESS WIRE) - Marcum Cronus Partners LLC (Marcum Cronus) is pleased to announce it
acted as the exclusive financial advisor to Agentrics in merging the PLM
Business Unit of Agentrics (Agentrics-PLM) with Trace One, creating a
global leader in collaborative platforms for the development of private
label products. By optimizing their quality and security, the merger
will help to accelerate the development of private label products for
more than 12,500 manufacturers, as well as 31 large retailers, connected
to Trace One-Agentrics-PLM.
The Chief Executive Officer of Agentrics NeoGrid, Andre Ghignatti, and
the Head of the PLM Business Unit, Daniel Dias, commented: "In an
industry that continues to consolidate and grow, the combination of the
two companies and their existing customers will create one of the
world's strongest, best-of-breed software solution providers focused on
product lifecycle management and, at the same time, allow Agentrics
NeoGrid to become even more focused on supply chain and strategic
sourcing solutions."
Alan Canzano, Managing Director of Marcum Cronus, added, "We are proud
to have played an instrumental role in the creation of a global player
in PLM software, with operations spanning North America, Europe and Asia
Pacific. We expect to see continued, targeted consolidation across the
retail technology landscape as key vendors combine to create deep,
scaled and meaningful best-of-breed alternatives to the end-to-end suite
vendors."
About Trace One and Agentrics
Agentrics was created in 2005 from the merger of Worldwide Retail
Exchange (WWRE) and GlobalNetXchange (GNX), two enterprises created on
the initiative of retail enterprises for developing the efficiency of
commercial practices. In September 2008, Agentrics was acquired by
NeoGrid, one of Brazil's leading SaaS-based supply chain management
businesses. Founded in 2000, Trace One is the European leader in cloud
collaborative platforms for retailers and manufacturers in the CPG
(Consumer Packaged Goods) sector. The new group is composed of 250
employees in 13 countries worldwide.
About Marcum Cronus Partners
Advising on mergers, acquisitions, divestitures, sales, and private
placement financings, Marcum Cronus Partners is an investment banking
firm that provides financial advisory and investment banking services.
The clients of the firm are publicly traded or privately owned companies
that engage in middle-market transactions domestically or
internationally. Marcum Cronus services are distinguished by a
disciplined evaluation of client objectives and competencies and a
commitment to the successful execution of strategic corporate
transactions. A member of the Marcum Group, the firm is an affiliate of
Marcum LLP, one of the largest independent public accounting and
advisory services firms in the U.S. (with 23 offices and more than 1,100
professionals). To learn more, please visit www.MarcumCronus.com.

Marcum Cronus Partners LLC
Andrea Chase, 212-485-5876
Director,
Marketing and Business Development
andrea.chase@marcumcronus.com
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