Published: January 23, 2012
Shuffle Master, Inc. "Delivers More" at International Casino Exhibition (ICE) 2012 in London
LAS VEGAS - (BUSINESS WIRE) - Shuffle Master, Inc. (NASDAQ Global Select Market: SHFL) ("Shuffle
Master" or the "Company" ) today announced it will Deliver More with
a wide range of product innovations during the International Casino
Exhibition ("ICE" ) at the Earl's Court Exhibition Center in London,
United Kingdom, January 24-26, 2012. Product demonstrations will be
available at booth #3450. Shuffle Master's exhibit will demonstrate how
its products are designed to deliver more profitability to casino
operators and more fun and excitement to players.
Shuffle Master's i-Table Roulette (Photo: Business Wire)
"With over half of our business from the international marketplace,
Shuffle Master remains extremely focused on providing security and
entertainment through innovation to gaming markets across the globe.
Europe is certainly a key part of that focus," said Gavin Isaacs, Chief
Executive Officer of Shuffle Master. "This year we're thrilled to
highlight a multitude of products designed to meet the needs of our
European customers, both in the live and online gaming space. We're
looking forward to a successful ICE 2012 where we'll have the
opportunity to fully demonstrate the power of our renowned brands and
cutting-edge entertainment products."
The exhibit will spotlight key innovations from the following product
categories - utility products, specialty table games, e-tables, and
iGaming - and will serve to highlight how Shuffle Master delivers...
...More Security through Enhanced Utility
Offerings
World-renowned for their exceptional engineering and unparalleled
performance, Shuffle Master's card shufflers are designed to increase
table game productivity, profitability and security. The new MD3
shuffler demonstrates the advanced capabilities of the latest
shuffling technology. Using proven optical card-reading technology, the
MD3 scans and verifies pre-shuffled blackjack and baccarat decks right
at the table. Featuring an innovative platform and gripper system, the
MD3 counts and shuffles up to eight decks of cards quickly and quietly,
with significantly reduced wear and tear, making cards last longer. The
MD3 also features an optional on-board ticket printer that produces a
receipt of the deck verification results right at the table.
Other utility offerings highlighted at the show include:
Easy Chipper D - With
improved chip handling, better safety features and less moving parts,
the new Easy Chipper D provides quick and accurate chip sorting, which
increases the number of spins per hour. The Easy Chipper D is also
enhanced with an easy to use touch-screen interface that makes it easier
than ever to set the machine's features.
i-Verify - i-Verify, an LCD
touch-screen display that is embedded into a felt table, provides
increased security and reduces dealer training for "house way" games
like Fortune Pai Gow PokerSM and Fortune San Lo PokerSM.
When used in conjunction with an i-Deal shuffler,
the i-Verify tells the dealer exactly how to set his or her hand,
according to the prescribed house procedure.
Deck Checker - The latest Deck Checker has been re-engineered and
updated with all new components, including touch-screen controls and
Shuffle Master's proven optical card recognition technology. The Deck
Checker provides a fast, effective alternative for customer's card
verification needs by checking and verifying up to eight decks of cards
in less than 2 minutes. The Deck Checker is also able to Identify
missing, extra or unknown cards.
...More Access to Content with Shuffle
InteractiveSM
Front and center at the booth, Shuffle Interactive will highlighting
Shuffle Master's strong brands and compelling content leveraged across
multiple online and mobile devices. Superior quality, security and
accessibility will be standard on all Shuffle Master online and mobile
games. The Shuffle Interactive platform seamlessly integrates into any
online casino or third-party platform and can deliver content through
nearly any device including PC, Mac, Betting Terminals, iOS and Android.
Shuffle Interactive will formally launch in the coming months with
free-to-play and for-wager versions of Three Card Poker and Ultimate
Texas Hold'em; however, demonstrations of its advanced capabilities will
be available in the booth during the show.
...More Cutting-Edge Technology with New
i-Table Innovations
All i-Table games on display at ICE will feature richer, more intuitive
graphic interfaces tied together with compelling new content. The
i-Table game's automated betting and wager resolution process
dramatically increases game security, accuracy and speed, resulting in
more rounds per hour while eliminating errors, a key advantage on
specialty table games that have complex paytables with high odds and
complicated payouts. The i-Table can also connect to back-of-house
player tracking systems that allow casino customers to rate, track, and
comp their player base. The i-Table products on display at ICE include:
i-Table Roulette - Expanding
upon its i-Table platform, Shuffle Master will present the i-Table
Roulette, which features a roulette table with a live wheel, ball and
dealer, and has an identical footprint to a traditional table. The
i-Table Roulette provides all the added functionality and benefits of
electronic wagering. I-Table Roulette has a graphically-enhanced central
display screen replicates a felt layout, and virtual betting stations
resolve all bets accurately and instantaneously. Spins per hour are
significantly increased virtually eliminating errors while more than
doubling table productivity. The i-Table Roulette has stunning graphics,
intuitive interface and inherent game-integrity enhance the experience
for both the player and the dealer.
Bad Beat BonusSM
for i-Table Specialty Games - Shuffle Master will present Bad
Beat Bonus for i-Table Ultimate Texas Hold'em. Bad Beat Bonus is the
first side bet for i-Table Ultimate Texas Hold'em and allows the player
to be paid odds if either the player or the dealer loses with
three-of-a-kind or better.
King's BountySM
for i-Table - Delivering even more excitement to the i-Table, the
new King's Bounty side bet for i-Table Blackjack will make its debut at
the show. King's Bounty allows players to get paid odds for any total of
20 on their first two cards. King's Bounty will join two of Shuffle
Master's other blackjack side bets on i-Table - Royal Match 21
and Bet the Set "21" . Because all wagers are reconciled
simultaneously with little to no downtime or errors, the i-Table
platform allows for seamless integration of multiple side bets.
...More Advances in Progressive Technology
For Specialty Table Games
This year's exhibit will also feature a progressive version of Four Card
Poker. Chip sensors embedded in the table allow players to place an
optional jackpot wager to potentially win fixed prizes or a continuously
incrementing progressive jackpot. Progressive tables within a single
property can be linked using Shuffle Master's Game Manager software.
...More Efficiency through Electronic Wagering
Rapid Multigame for Rapid Table Games will also be front and center at
the exhibit, offering anticipated superior flexibility needed in the
European casino environment. Combining a live dealer and a touch-screen
electronic betting interface, the Rapid line of electronic table systems
significantly increases game security and productivity. Rapid
Multigame is the latest enhancement to the Rapid platform and includes a
multigame feature that gives players the flexibility to choose
which Rapid game â Baccarat, Roulette, or Sic Bo â they
would like to play on their terminal, without ever having to leave their
seat. Enhanced live statistics are available at the touch of a button
and seamless betting can be conducted across multiple games. With the
capability to accommodate over 300 terminals per table and up to 6
tables of each game type, betting limits can be easily configured to
suit each betting position.
Live updates and pictures from Shuffle Master's booth at the show will
be available on www.twitter.com/shufflemaster
and www.twitter.com/shfl_news.
About Shuffle Master, Inc.
Shuffle Master, Inc. is a leading global gaming supplier committed to
making gaming more fun for players and more profitable for operators
through product innovation, and superior quality and service. The
Company operates in legalized gaming markets across the globe and
provides state-of-the-art, value-add products in five distinct
categories: Utility products, which include automatic card shufflers and
roulette chip sorters; Proprietary Table Games, which includes live
games, side bets and progressives; Electronic Table Systems, which
include various e-Table game platforms; Electronic Gaming Machines,
which include video slot machines; and newly introduced iGaming, which
features online versions of Shuffle Master's table games, social gaming,
and mobile applications. The Company is included in the S&P Smallcap 600
Index. Information about the Company and its products can be found on
the Internet at www.shufflemaster.com,
or on Facebook,
Twitter
and YouTube.
Forward Looking Statements
This release contains forward-looking statements within the "safe
harbor" provisions of the Private Securities Litigation Reform Act of
1995. All statements included in this release other than statements that
are purely historical are forward-looking statements. Forward-looking
statements in this press release include, without limitation: statements
regarding our strategy for innovation and the development of our
intellectual property; our anticipation that all of our products and
game titles will be accepted in all of our markets, will be commercially
successful or will be in-demand by casinos and their customers; our
belief that we will be able to successfully leverage our Shuffle
Interactive content across any device and within our anticipated timing;
our belief that the requirements of our privileged licenses will not be
changed, altered or revoked in a manner that would impact our ability to
conduct our business or market our products as currently conducted or as
we anticipate doing so. Our beliefs, expectations, forecasts,
objectives, anticipations, intentions and strategies regarding the
future, including without limitation those concerning expected operating
results, revenues and earnings are not guarantees of future performance
and are subject to risks and uncertainties that could cause actual
results to differ materially from results contemplated by the
forward-looking statements, including but not limited to: our
unanticipated inability to accomplish our innovation objectives or our
inability to accurately gauge the commercial appeal of our products;
unexpected changes in the market and economic conditions and reduced
demand for or increased competition with Shuffle Master's products;
unanticipated changes in the laws, rules or regulations governing gaming
and iGaming.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50141664&lang=en

Shuffle Master, Inc.
Julia Boguslawski
Investor Relations /
Corporate Communications
ph: (702) 897-7150
fax: (702) 270-5161
or
Gavin
Isaacs, CEO
Linster W. Fox, CFO
ph: (702) 897-7150
fax:
(702) 270-5161
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