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WGA Selects Dittoe Public Relations to Lead Campaign for 2012 BMW Championship

Following a competitive selection process, the Western Golf Association (WGA), which conducts the 2012 BMW Championship, has selected Dittoe Public Relations, Indianapolis' premier PR agency, as its agency of record. The BMW Championship is the largest golf event to come to Indianapolis since the PGA Championship at Crooked Stick in 1991.

The third of four PGA TOUR Playoff events for the coveted FedExCup, the BMW Championship features the top 70 players competing for an $8 million purse and the final 30 spots in the Playoff finale.

"For an event of this prominence and magnitude, we need an experienced team of public relations professionals to assist us with generating media interest on a local, statewide and national level," said Vince Pellegrino, vice president of tournaments for the Western Golf Association. "We are confident in Dittoe Public Relations' ability to deliver consistent and effective media coverage that will result in increased awareness for the 2012 BMW Championship."

Headquartered in Golf, Ill., WGA's championships rank among the oldest and most prestigious in the U.S. The organization has hosted more than 300 championships for professional and amateur golfers from across the U.S. and throughout the world, promotes the use of caddies and oversees the Evans Scholars Foundation, which awards college scholarships to caddies with limited financial means.

The WGA conducts three national golf championships: The BMW Championship on the PGA Tour, the Western Amateur and the Western Junior. The 2012 BMW Championship will be held Sept. 3-9 at Crooked Stick Golf Club in Carmel, Ind.

"As a sports enthusiast, I am thrilled that we'll be working with the Western Golf Association, and look forward to exceeding its public relations goals," said Chris Dittoe, president and co-founder of Dittoe Public Relations. "Our firm is focused on delivering a higher level of service and greater results for our clients, and we do whatever it takes to get the job done."

Dittoe Public Relations is an Indianapolis-based PR firm with a strong track record of local, trade and national media coverage for companies of all sizes. The firm offers a wide range of services including public relations strategy, media relations, trade show support, award submissions, speaking engagements, writing services, crisis communications and social media support.

Dittoe Public Relations consistently ranks among the Indianapolis Business Journal's listing of the largest Indianapolis-area public relations firms and continues to grow its diverse roster of clients. For more information on Dittoe PR, please visit http://www.dittoepr.com. To learn more about the WGA, visit www.wgaesf.com.

INDIANAPOLIS - (BUSINESS WIRE) - About Dittoe Public Relations

Dittoe Public Relations is an Indianapolis-based public relations firm with high tech roots and national media relationships. The firm was founded in 1999 and has grown to include an impressive roster of clients in many industries, including consumer electronics, retail, education, healthcare, gaming, financial services, consumer gadgets and toys. The firm offers a wide range of services including public relations strategy, media relations, analyst relations, trade show support, award submissions, speaking engagements, writing services, crisis communications and social media campaigns. For more information, visit http://www.dittoepr.com or contact Christy Chen at christy@dittoepr.com or (317) 202.2280 x16.

About Western Golf Association

Founded in 1899 to serve golfing interests in the growing Midwest, the WGA now has more than 400 member clubs. The WGA conducts championships for professional and amateur golfers, promotes the use of caddies and oversees the Evans Scholars Foundation (ESF), which awards college scholarships to caddies with limited financial means. The WGA is a driving force in the game, a respected charitable cause for thousands of supporters and a distinguished leader in the nation's golf community. Its penultimate event is the BMW Championship, the second-oldest tournament on the PGA TOUR. For more information on the WGA and ESF, call (847) 724-4600, write to the Foundation at One Briar Road, Golf, IL 60029 or visit: www.wgaesf.com.

Dittoe Public Relations
Megan Lawler, 317-202-2280 x13
megan@dittoepr.com