Published: January 19, 2012
T-Mobile Unveils Sponsorship of Digital Zone at Prudential Center for New Jersey Devils Home Games
PARSIPPANY, N.J. - (BUSINESS WIRE) - Today, T-Mobile USA announced that it will unveil its sponsorship of the
Prudential Center's Digital Zone at tonight's New Jersey Devils game
where they host the Boston Bruins at the Prudential Center. The
pavilion, adorned with new T-Mobile BlackBerry signage, will showcase
T-Mobile device demos, featuring BlackBerry smartphones and a number
of applications created for the NHL Fan.
"T-Mobile is proud to partner with the New Jersey Devils and offer their
incredibly passionate fans a way to stay connected at games," said Terry
Hayes, vice president and general manager, New York Metro, T-Mobile USA.
"As a company, we are heavily invested in New Jersey and are excited to
support our local team and reward Devils fans with a special offer at
our stores."
T-Mobile USA is the official wireless sponsor for the Devils 2011-2012
season. New Jersey Devil ticket holders that visit a T-Mobile retail
location and show their ticket stub will be eligible for $50 off when
they activate a qualifying plan on a new two-year contract at any
participating New Jersey T-Mobile location. For store details, Devils
fans can visit: http://locator.t-mobile.com/.
As a sponsor of the Digital Zone, T-Mobile will feature their latest 4G
products and services, including the recently launched T-Mobile
Springboard with Google, a 7.1 inch tablet - perfect for the game with
built-in access to America's Largest 4G Network. Customers can also
visit and demo a number of BlackBerry smartphones, which are pre-loaded
with applications for the NHL and sports fan.
Across New Jersey, T-Mobile has invested over $160 million in the past
two years deploying and upgrading its 4G Network across the state. Most
recently, the company doubled the speeds of its network in Newark,
Jersey City, Paterson, and many other cities throughout Bergen, Essex,
Hudson, Union, Passaic, Rockland, Middlesex, Monmouth, Morris and
Somerset counties.
About T-Mobile USA, Inc.
Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. wireless
operation of Deutsche Telekom AG (OTCQX: DTEGY). By the end of the third
quarter of 2011, approximately 129 million mobile customers were served
by the mobile communication segments of the Deutsche Telekom group -
33.7 million by T-Mobile USA - all via a common technology platform
based on GSM and UMTS and additionally HSPA+ 21/HSPA+ 42. T-Mobile USA's
wireless products and services help empower people to connect to those
who matter most. Multiple independent research studies continue to rank
T-Mobile USA among the highest in numerous regions throughout the U.S.
in wireless customer care and call quality. For more information, please
visit http://www.T-Mobile.com.
T-Mobile is a federally registered trademark of Deutsche Telekom AG. For
further information on Deutsche Telekom, please visit www.telekom.de/investor-relations.
The BlackBerry and RIM families of related marks, images and symbols are
the exclusive properties and trademarks of Research In Motion Limited.
ABOUT THE NEW JERSEY DEVILS
The New Jersey Devils are a member of the 30-team National Hockey
League. Established in 1982, the Devils are currently celebrating their
30th Anniversary season in the Garden State. During that time, the club
has won the league's championship on three occasions, lifting the
Stanley Cup, the most famous trophy in team sports in 1995, 2000, and
2003. In 2007-08, "Jersey's Team" moved into its new home, Newark's
Prudential Center.

Troy Edwards
T-Mobile Media Relations
425-378-4002
mediarelations@t-mobile.com
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