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OBJE: Social Media Tools Play Critical Role in Campaigning

Barack Obama's 2008 campaign was one of the first to use social media to help drive online political fundraising. The 2012 Obama campaign is forecasted to produce the first billion-dollar-candidate thanks in part to a custom online fundraising platform.

Social fundraising has become a critical strategy for 2012 candidates, with social media-powered campaigns making it easier than ever to execute strategies like money bombs and short-term fundraising pushes that dramatically increase the amount of money candidates collect in small donations as well as the speed with which they collect them.

One social fund-raising site, Fundly.com, launched the Fundly Political Index late last year to help track the velocity of political social fundraising across the Web. Fundly alone currently processes between $50-500,000 each day for political candidates on both sides of the fence, and at all levels of government.

OBJE is exploring the creation of the next generation of social platforms to help foster new relationships between candidates, social causes, entrepreneurs and donors and/or investors. These unprecedented digital tools represent the future of crowd-funding. In addition to raising money, candidates will be able to connect with existing supporters and reach out to voters who aren't yet convinced. Accomplishments, such as campaign milestones, will get liked, shared, re-tweeted and reblogged instantly.

Digital followers who feel connected to the campaign will be more likely to make the leap from online supporter to offline volunteer-and financial supporter.

For more information on OBJE's social media initiative, please visit www.obsceneinteractive.com/investors.

Obscene Interactive is a wholly owned subsidiary of Obscene Jeans Corp. that develops innovative technology tools to service the fast-growing social media sector alongside companies such as Gaiam, Inc. (NASDAQ: GAIA), LinkedIn Corp. (NYSE: LNKD), Pandora Media Inc. (NYSE: P) and Groupon, Inc. (NASDAQ: GRPN).

Follow OBJE on Twitter at http://www.twitter.com/ObsceneJeans.

About Obscene Jeans Corp.

Obscene Jeans Corp., through its wholly owned subsidiary, Obscene Interactive (OTCBB: OBJE), is an emerging global developer of social media tools and applications whose cutting-edge technology platform enables its titles to be accessible to a broad audience of consumers all over the world, supporting multiple platforms for universal appeal. Obscene Jeans Corp. is focused on delivering the best in social media solutions to the mass market. For investment information and performance data, please visit www.ObsceneJeans.com/Investors.

Notice Regarding Forward-Looking Statements

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This news release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including statements that include the words "believes," "expects," "anticipate" or similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the company to differ materially from those expressed or implied by such forward-looking statements. In addition, description of anyone's past success, either financial or strategic, is no guarantee of future success. This news release speaks as of the date first set forth above and the company assumes no responsibility to update the information included herein for events occurring after the date hereof.

Obscene Interactive
Paul Watson, 941-952-5825
President and CEO
info@obscenejeans.com