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DIRECTV Dominates Super Bowl Weekend with Two All Star Events on Saturday, Feb. 4

The DIRECTV Celebrity Beach Bowl has become one of the must-attend events of Super Bowl weekend, with Hollywood's brightest stars competing against NFL greats in a no-holds-barred flag football game in front of thousands of fervent fans. The action will take place in a specially constructed 10,000-seat stadium, complete with a regulation size sand-filled football field and concert stage. Immediately following the game and trophy presentation, the crowd will fill the beach for a concert presented by Palladia HD featuring GRAMMY Award- nominated band, The Fray, performing songs from their upcoming album Scars and Stories.

The day will begin at 1 p.m. EST with a pre-game show hosted by Dan Patrick and Kevin Frazier, presented by SHOWTIME , followed by the game at 2 p.m. when celebrities and athletes take the field. The DIRECTV Celebrity Beach Bowl will be played over two, 20-minute halves and the action will be called by Patrick, entertainment reporter Nancy O'Dell and sideline reporter Tony Siragusa.

Later that night, the space will be transformed into an upscale nightclub for the DIRECTV Super Saturday Night hosted by Mark Cuban's HDNet and Peyton Manning featuring a musical performance by Katy Perry. The exclusive, invite only event will begin at 10 p.m. EST.

Adding to the excitement of Super Bowl Week, The Dan Patrick Show will be taking the Man Cave on the road and broadcasting live from Victory Field in its specially designed mobile studio. Patrick and the Dan-ettes will welcome a who's who of athletes, celebrities, Hall of Famers and more throughout the course of the week leading up to the Big Game. Nick DiPaulo and Artie Lange will also get in on the action when they broadcast The Nick and Artie Show live from Scotty's Brew House in Indy, applying their manic perspective of the world of sports and entertainment to all of the week's happenings.

For a list of celebrities and athletes who took the field in Dallas for last year's Celebrity Beach Bowl visit: www.directv.com/beachbowl

About DIRECTV

DIRECTV (NASDAQ: DTV) is one of the world's leading providers of digital television entertainment services delivering a premium video experience through state-of-the-art technology, unmatched programming and industry leading customer service to more than 30.8 million customers in the U.S. and Latin America. In the U.S., DIRECTV offers its 19.7 million customers access to more than 170 HD channels and Dolby-Digital 5.1 theater-quality sound, access to exclusive sports programming such as NFL SUNDAY TICKET , Emmy-award winning technology and higher customer satisfaction than the leading cable companies for 11 years running. DIRECTV Latin America, through its subsidiaries and affiliated companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin American countries, leads the pay-TV category in technology, programming and service, delivering an unrivaled digital television experience to more than 11.1 million customers. DIRECTV sports and entertainment properties include three Regional Sports Networks (Northwest, Rocky Mountain and Pittsburgh) as well as a 60 percent interest in Game Show Network. For the most up-to-date information on DIRECTV, please visit www.directv.com.

DIRECTV, Inc.
Cara Brugnoli, 212-205-0887
cmbrugnoli@directv.com