Published: January 12, 2012
Philadelphia Auto Show Returns Bigger and Better
E. NORRITON, Pa. - (BUSINESS WIRE) - The
Automobile Dealers Association of Greater Philadelphia (ADAGP) are
proud to announce the return of the Philadelphia
Auto Show to the Pennsylvania Convention Center from January 28 to
February 5.
"Our 2012 event is bigger, better and bolder," said Kevin Mazzucola,
executive director of the Automobile Dealers Association of Greater
Philadelphia. "Thanks to the newly-expanded Pennsylvania Convention
Center, we are able to give the people of Philadelphia a one-of-a-kind
auto show experience this year. For the first time ever, we will host an
indoor Ride and Drive opportunity as well as several other new features.
When attendees step onto this year's display floor, they'll be in awe of
both the beautifully redesigned Pennsylvania Convention Center as well
as how we were fortunately able to make use of it."
The expansion of the Pennsylvania Convention Center resulted in more
than 1 million square feet of sellable space in the building, including
528,000 square feet of total contiguous exhibit hall space, which is the
area where the indoor Ride and Drive, hosted by Toyota, will take place.
"You may have been to Philadelphia Auto Shows before but you haven't
been to this Philadelphia Auto Show. With 528,000 square feet of total
contiguous space made available to us, we were able to dramatically
improve the configuration of our event," added Mazzucola. "We
traditionally have more than 700 vehicles on display from approximately
40 worldwide manufacturers, therefore we have been ready and awaiting an
opportunity like this. Guests can now enjoy the majority of our event on
one easy-to-navigate display floor."
In total, the Philadelphia Auto Show will have more than 600,000 square
feet of display space, which is up from last year's total of 550,000.
Every participating vehicle manufacturer will now be found in Halls A,
B, C, D and E of the Pennsylvania Convention Center. The DUB Show Tour
feature at the Auto Show will remain on the lower level of the show in
Hall F.
"This layout is the ideal layout for our show," said Michael Gempp,
Philadelphia Auto Show Director. "We've been able to let our DUB Salon
grow into a display that now has its own special, separate area on the
lower level of the Pennsylvania Convention Center while enhancing the
overall design of our main floor. This year's event allows consumers to
see every major vehicle manufacturer not only under one roof and on one
level, but also side-by-side according to their category. In other
words, vehicles will be grouped by their class segment on this year's
show floor, which will make for an even better browsing experience for
guests. Philadelphians will not be able to find this anywhere else, and
we are thankful for the opportunity to be able to provide it to them."
As one of the nation's biggest auto shows, the Philadelphia Auto Show
has a proven track record of influence on consumers. In 2011, nearly 90
percent of attendees in the market for a new vehicle reported that
visiting the Auto Show influenced their next purchasing decision,
according to exit surveys.
In addition, the ADAGP and its Auto
Dealers CARing for Kids Foundation, the philanthropic arm of the
Philadelphia Auto Show, have made more than $6.4 million in
contributions to worthwhile child-related initiatives and organizations
over the past 25 years. The ADAGP will proudly continue its charitable
giving this year by donating proceeds from its 2012 Black Tie Tailgate
to The Children's Hospital of Philadelphia via the Foundation. It will
also donate $2.00 from every Auto Show ticket sold to the Foundation,
which will use the funds to run a number of programs throughout the year
including its Driving Away the Cold campaign, which provides new winter
coats to underprivileged children living in the Greater Philadelphia
area.
More highlights of the 2012 Philadelphia Auto Show include:
Pre-Production and Green Models
The Auto Show is always a great place for attendees to catch a sneak
peek at the vehicles that will soon be in dealerships across the region.
Examples of 2013 models that can be viewed at this year's show include
the Audi A5 Cabriolet, Audi A8L, Cadillac ATS, Cadillac XTS, Chevrolet
Malibu, Chevrolet Sonic, Dodge Dart, Ford Escape, Ford Fusion, Ford
Mustang Boss 302, Ford Taurus SHO, Hyundai Equus, Hyundai Veloster,
Infiniti JX, Lexus GS, Mazda CX-5, Mercedes-Benz ML, Nissan GT-R,
Porsche 911 Carrera, Scion iQ, Subaru BRZ and Volvo XC90. A variety of
the latest green models will also be on display, including the 2012
Nissan LEAF and Volvo C30 Electric as well as the 2013 Chevrolet Spark
and Ford C-MAX Energi.
DUB Show Tour
Hosted by DUB magazine, the premier publication of the urban
automotive lifestyle, this year's DUB Live exhibit at the Philadelphia
Auto Show has grown nearly 30 percent in size and will include 50,000
square feet of the hottest customized rides and celebrity vehicles
today. This special feature will be located on the lower level of the
Philadelphia Auto Show.
Exotics and Classics
A chance to see both old and new, the Philadelphia Auto Show will again
offer guests the opportunity to view some of the latest exotic models to
hit the market as well as some of the classics that one can never get
tired of looking at. The 2012 Lamborghini Aventador and Mercedes-Benz
SLS Roadster are just a few examples of some of the exotics that will be
on display. Examples of classics that will be on-site courtesy of
Buckingham Concours d'Elegance, Eastern U.S. Concours d'Elegance, LRA
Auto Museum, New Hope Auto Show and Simeone Automotive Museum will
include a 1913 Mercer 35J Raceabout, 1921 Duesenberg French GP, 1936
Aston Lemans, 1948 Hudson Hornet Convertible, 1966 Chevrolet Corvette
Sting Ray, 1968 Plymouth Barracuda BO29, 1969 Ford Mustang Boss 429 and
1969 Yenko Camaro.
More event details include:
Black
Tie Tailgate Charitable Preview Gala
Discount
Coupons
Show
Hours & Ticket Prices
About
the ADAGP
Event Sponsors
The Philadelphia Auto Show welcomes back AAA Insurance and
AutoTrader.com as its 2012 premier sponsors.
**Editor's Note - Information valid as of print date. Please check www.phillyautoshow.com
for the latest updates on featured vehicles, celebrity appearances and
more.
Philadelphia Auto Show
Andrea Simpson, 610-279-5229
andrea@adagp.com
or
Brownstein
Group
Laura Van De Pette, 215-735-3470 x118
lvandepette@brownsteingroup.com
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