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All-Italian Unveiling at CES With i'm Watch and Buongiorno's Play.me Music

Play.me Radio Edition, the multi-device digital music application recently launched by Buongiorno [http://www.buongiorno.com ]-DadaEnt, is behind the i'Music channel for i'm Watch [http://www.imwatch.it ], the first smart wrist watch made in Italy, which is to be announced today at the CES [http://www.cesweb.org ], the world's foremost electronics and technology event,at stand 70215 in the Ballroom of The Venetian in Las Vegas.

The Play.me application on i'Music [http://www.imwatch.it/it-it/smartwatch/imusic ] allows users to select all of their favorite music at a mere touch, thus enabling them to listen to their music anywhere through the intuitive interface offered by the smart watch that has already been selected for inclusion as a "CES 2012 Design & Engineering Award Honoree".

Exclusively for i'Music, Play.me Radio Edition is offering over 1 million radio channels selected by artist and genre, along with carefully crafted playlists created by the DJs on the Play.me team, conceived to satisfy all music preferences, whether for pop, dance, Italian music, jazz, R&B or rock. Using Play.me Radio Edition is quick and immediate: the music is streamed in high quality and users can even listen offline by simply choosing a list of their favorite songs and saving them on their i'm Watches.

The radio channels are playlists of individual songs in a sequence that is constantly updated and not subject to any limits of use in terms of time or space. After having selected a radio channel, users can synchronize their smart watches to keep that channel always available for them to listen to at any time.

Smart watches with the Android operating system are innovative, effective wrist watches that are integrated with next-generation smartphones.Audio quality is guaranteed by 3.5 mm input/output mini-jacks for headphones, integrated speaker microphone connection and power and external "on," "off," "stand-by," "re-activate volume," "+" and "-" controls.

Buongiorno-DadaEnt, the Company behind Play.me Radio Edition app,has made it also available as a multi-device Web application based on HTML5 for use on PCs, tablets and smartphones or as a native application for Samsung smartphones and smart TVs.

For more information about Buongiorno and Play.me, please visit the websites http://www.buongiorno.com and http://www.playme.it

Contact: Monica Montefusco, Tel. +39-02-582131, Email: monica.montefusco@buongiorno.com

SOURCE Buongiorno Spa