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Blue Cross Blue Shield of Arizona Seeking Healthy, Kid-Friendly Recipe Contributions for Walk On! Cooking Challenge

The Walk On! Kids' Cooking Challenge will be open for recipe submissions January 1-25, 2012. From February 11-21, 2012, the public will be able to vote online for their favorite dish, and the grand-prize winner will be announced on February 22, 2012.

To be considered, each recipe must be an original recipe for a hot or cold side dish; must include at least one fruit and/or vegetable; must be able to be cooked on a stovetop, in an oven or in a microwave; and must be able to be cooked within 20 minutes (not including prep time). Five kids will be chosen as finalists and will have their recipes posted online at azblue.com/WalkOn. All finalists will receive a cooking prize pack. The grand-prize winner will receive an Xbox Kinect game system and may also be invited to show the dish on TV in a local cooking demonstration.

Visit azblue.com/WalkOn for complete contest details or to submit a recipe online beginning January 1, 2012. All entries must be submitted no later than Wednesday, January 25, 2012, to be considered.

Now in its seventh year, the Walk On! program is a consistent component for many fifth-grade classrooms around Arizona, supporting schools' efforts to teach the importance of good nutrition and physical activity. The Walk On! Challenge is a free health and fitness challenge implemented in classrooms each year in February designed to motivate fifth-grade students across Arizona to incorporate healthy habits into their daily routines for a healthier future.

The Kids' Cooking Challenge is open to all Valley children ages 9-12, regardless of whether their class is participating in the Walk On! Challenge.

About Blue Cross Blue Shield of Arizona

Blue Cross Blue Shield of Arizona (BCBSAZ), an independent licensee of the Blue Cross and Blue Shield Association, is the largest Arizona-based health insurance company. The not-for-profit company was founded in 1939 and provides health insurance products, services or networks to 1.2 million individuals. With offices in Phoenix, Flagstaff, Tucson and the East Valley, the company employs more than 1,300 Arizonans.

Blue Cross Blue Shield of Arizona
Regena Frieden, 602-864-4046
rfrieden@azblue.com
cell: 602-568-3716
Renée Hunt, 602-864-5182
rhunt@azblue.com
cell: 602-920-9487