Published: January 10, 2012
Hincapie Sportswear Selects Lyman PR as Agency of Record
GREENVILLE, S.C. & SAN FRANCISCO - (BUSINESS WIRE) - Hincapie
Sportswear, the family-owned manufacturer of premium road cycling
and casual apparel for consumers, teams and clubs, has selected Lyman
Public Relations as agency of record.
Lyman will provide strategic public relations and communications
services to build upon Hincapie's presence with cycling and sports media
as well as extend the brand's reach to active consumer lifestyle
audiences. Lyman PR will also be responsible for assisting with
communications of the new UCI Continental BMC-Hincapie
Sportswear Development Cycling Team.
"Lyman PR has a proven track record with consumer lifestyle media
relations and communications clientele," said Kirk Flinte of Hincapie
Sportswear. "In addition to their professional experience, Chris Lyman's
background as an avid cyclist and former triathlete provides the
chemistry to understand our audience and business needs."
Led by Rich and George Hincapie, the company offers complete lines of
consumer and custom cycling apparel for men and women, and is also the
cycling apparel sponsor to the BMC Racing Team.
Lyman PR is a consumer lifestyle agency located in Northern California
with related clients including Rhapsody,
Sonos,
SugarSync,
SanDisk,
Mammoth
Mountain and Santa
Catalina Island Company.
For more information visit http://www.hincapie.com/
and http://lymanpr.com.

Lyman PR
Chris Lyman, 707-256-3948
chris@lymanpr.com
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