Published: January 08, 2012
DTS, Chiefs Radio Network and Cumulus Media Deliver First Radio Broadcast Surround Sound Experience with the Kansas City Chiefs
LAS VEGAS - (BUSINESS WIRE) - DTS, Inc. (Nasdaq: DTSI), a leader in high-definition audio, announced
today that Cumulus Media and Chiefs Radio Network-the National Football
League's (NFL) third largest affiliate network-have teamed up to
broadcast all of the NFL's Kansas City Chiefs home and away games with DTS
Neural Surround technology. As a result of this partnership, fans
will enjoy a fully-immersive and engaging listening experience-marking
football's first surround sound broadcast delivery across radio. This
announcement builds upon an existing collaboration between DTS and
Cumulus Media, which enabled the integration of DTS technology to
deliver surround sound broadcasts of the Atlanta Braves games.
"At Cumulus, we set the standard for the next-generation radio
broadcasting enterprise and we are very proud to deliver what we
consider the best sounding football broadcast in America," said Gary
Kline, senior vice president of engineering and IT, Cumulus Media.
"Working with DTS technology raises our listeners' experiences by
enveloping them with the sounds of the action and stadium, giving them
the best seats in the house."
The DTS Neural Surround gear is built by DTS licensee DaySequerra and
integrated both on-site at Arrowhead Stadium and with the Chiefs Radio
Network mobile package. The DTS-based set-up allows the audio team to
broadcast immersive 5.1 surround sound over a stereo transmission path.
Using the stereo format at the highest resolution possible, DTS Neural
Surround enables the Chiefs' broadcast production team to preserve the
integrity of the surround mix for a realistic, multi-dimensional audio
experience. For football enthusiasts, every play will feature crisp,
clear frequencies that transport listeners to the 50-yard line.
"Football is a visceral sport where audio plays an important role in
defining the fan experience, especially for remote audiences," added Jon
Kirchner, CEO of DTS, Inc. "The sounds of the game-helmets colliding,
quarterback audibles, referee calls, the cheers and chants of the
crowd-are what sports fans are hungry for, whether they experience the
action in person, on TV or on the radio."
Joe D'Angelo, senior vice president of broadcast programs and advanced
services at iBiquity Digital, stated, "We are very pleased that Cumulus
and DTS have expanded their surround sound from the Major League
Baseball to the NFL. The combination of the DTS system and HD Radio
technology provides the listener with crystal clear digital audio with
the enhancement of a surround sound experience."
The Chiefs Radio Network comprises more than 50 stations and joins DTS'
content partner roster alongside American Public Media, JazzSet and
others. More than 1,000 radio stations in the U.S. are now broadcasting
in DTS Neural Surround to elevate the audio quality and enhance the
entertainment experience for listeners.
For more information on DTS, visit: www.dts.com.
Connect with DTS on Facebook,
or on Twitter
(@DTS_Inc).
About Cumulus Media Inc.
Cumulus Media (NASDAQ: CMLS) is the largest pure-play radio broadcaster
in the United States with 570 stations in 120 U.S. cities and a
fully-distributed network serving over 4,500 affiliates nationwide. Our
radio and digital brands target numerous large and
demographically-distinct audiences in each of these markets. Cumulus
strives to create the next generation radio broadcasting enterprise,
based on great people and technological excellence that will provide
high quality, local programming choices for Cumulus listeners, targeted
audiences with disposable income and buying preferences for its
advertisers, challenging career environments for its employees and value
opportunities for its shareholders. The Company's headquarters are in
Atlanta, Georgia, and its web site is www.cumulus.com.
About 101.1 The Fox
KCFX FM 101 The Fox, Kansas City's Classic Rock Station, is owned by
Cumulus Media Inc., and is the highest rated station in America's #1
rock market with over 21% of weekly listeners tuning in to at least one
rock station each week. With over 600,000 listeners a week, 101 the Fox
reaches over 35% of the market, an astonishing number. Online at www.101thefox.net
About HD Radio Technology and iBiquity Digital Corp.
iBiquity Digital Corporation is the developer of HD Radio Technology,
which is fueling the digital radio revolution in the United States and
around the world. The digital technology enables broadcasters to offer
new HD2/HD3 FM channels through multicasting, crystal-clear sound and
data service on both the AM and FM bands-all free, with no subscription
fee. Leading broadcasters, consumer electronics manufacturers,
automakers and retailers are committed to HD Radio Technology. iBiquity
Digital is a privately held company with operations in Columbia, MD,
Auburn Hills, MI, and Basking Ridge, NJ. For more information, please
visit www.hdradio.com
and www.ibiquity.com.
About DTS, Inc.
DTS, Inc. (Nasdaq: DTSI) is dedicated to making digital entertainment
exciting, engaging and effortless by providing state-of-the-art audio
technology to hundreds of millions of DTS-licensed consumer electronics
products worldwide. From a renowned legacy as a pioneer in multi-channel
audio, DTS became a mandatory audio format in the Blu-ray Disc standard
and is now increasingly deployed in enabling digital delivery of movies
and other forms of digital entertainment on a growing array of
network-connected consumer devices. DTS technology is in home theaters,
car audio systems, PCs, game consoles, DVD players, televisions, digital
media players, set-top boxes, smart phones, surround music software and
every device capable of playing Blu-ray discs. Founded in 1993, DTS'
corporate headquarters are located in Calabasas, California, with its
licensing operations headquartered in Limerick, Ireland. DTS also has
offices in Northern California, Washington, China, France, Hong Kong,
Japan, Singapore, South Korea, Taiwan and the United Kingdom. For
further information, please visit www.dts.com.
DTS is a registered U.S. trademark of DTS, Inc. All other trademarks are
the properties of their respective owners. (c) 2012 DTS, Inc. All rights
reserved.
DTS-C

Formula PR
Audrey Sahl, (212) 219-0321
Sahl@formulapr.com
or
DTS,
Inc.
Alan L. Cohen, (818) 436-1081
Alan.cohen@dts.com
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