NEWS

WIRES

OTHER

Disguise to Offer Halloween Costumes & Accessories Based on the Marvel Universe of Superheroes with Expanded Agreement

"This expanded agreement is significant because it essentially allows Disguise to create Halloween costumes and accessories based on the entire universe of Marvel characters," said Joe Anton, President of Disguise, Inc. "Year over year, our Marvel Super Hero costumes continue to top our 'best sellers' list and we are looking forward to offering even more amazing costumes to all of our Marvel fans. This is an exciting deal for Disguise, especially as we move into our 25^th anniversary year of creating unforgettable costumes for the entire family."

Paul Gitter, Senior Vice President, Marvel Licensing added, "The Halloween season is an important time of the year for Marvel. Our fan base loves to role play and has the chance to experience being the Super Heroes they admire. Expanding our relationship with this true industry giant affords us the opportunity to further the huge presence of our brands at retail during this critical retail season."

Disguise is expected to launch Halloween costumes and accessories based on the new Marvel theatrical properties at retailers nationwide in time for Halloween 2012. For more information on Disguise, Inc., please visit www.Disguise.com.

About Disguise, Inc.

A division of JAKKS Pacific, Inc. and based in San Diego, CA, Disguise is a leading manufacturer of innovative Halloween costumes and accessories, setting a standard in the industry and raising the bar in design, fabrics, packaging and retail success.

About JAKKS Pacific, Inc.

JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer and marketer of toys and consumer products, with a wide range of products that feature some of the most popular brands and children's toy licenses in the world. JAKKS' diverse portfolio includes Action Figures, Electronics, Dolls, Dress-Up, Role Play, Halloween Costumes, Kids Furniture, Vehicles, Plush, Art Activity Kits, Seasonal Products, Infant/Pre-School, Construction Toys and Pet Toys sold under various proprietary brands including JAKKS Pacific, Creative Designs International , Road Champs, Funnoodle®, JAKKS Pets , Plug It In & Play TV Games , Kids Only! , Tollytots and Disguise. JAKKS is an award-winning licensee of several hundred nationally and internationally known trademarks including Nickelodeon, Warner Bros.®, Ultimate Fighting Championship, Hello Kitty®, Graco®, Cabbage Patch Kids and Pokemon. www.jakks.com

This press release may contain forward-looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release.

(c) 2012 JAKKS Pacific, Inc. All rights reserved.

JAKKS Pacific, Inc.
Anne-Marie Feliciano, 310-455-6245
anne-marief@jakks.net