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Dallas Mavericks Select Jostens to Create Team's 1st NBA Championship Ring

MINNEAPOLIS, Dec. 29, 2011 /PRNewswire/ -- The Dallas Mavericks today announced that Jostens, a leading designer and producer of custom jewelry, has been selected to capture the team's 1st NBA Championship through a one-of-a-kind championship ring that will be delivered at a special ceremony in January. A team of Mavericks players and staff have collaborated with master jewelers from Jostens championship jewelry team to create custom rings for players, coaches and members of the Mavericks organization.

"We are excited to be working with Jostens to create our first Championship ring," said Mavs owner Mark Cuban. "After we saw their outstanding work on other rings, we knew they would create an unforgettable ring for our players to commemorate our first championship."

The unique ring will recognize the Mavericks incredible 2011 season and celebrate the first Larry O'Brien NBA Championship Trophy for Dallas. The entire championship experience from Jostens will help the Dallas Mavericks organization and their fans celebrate the NBA championship season that culminated in a 4-2 series victory over the Miami Heat in the 2011 NBA finals.

"We are honored to have the opportunity to work with the Dallas Mavericks to design and produce their first NBA Championship ring," said Chris Poitras, director, Sports Sales and Marketing, Jostens. "Our master jewelers are working closely with members of the Mavericks organization, including players Jason Kidd, Dirk Nowitzki and Jason Terry, to create a brilliant ring to recognize the team's accomplishment."

The team is also working together with Jostens to create a collection of jewelry and collectibles for Maverick fans to celebrate and remember the championship. Jostens has been a leader in the design and production of championship rings and fine jewelry that recognize professional teams and athletes for over 60 years.

About the Dallas Mavericks

The Dallas Mavericks are part of the 30 team National Basketball Association (NBA). The club, which plays at American Airlines Center, began as an expansion franchise in 1980 and competes in the Southwest Division of the Western Conference. The team won its first NBA Championship in 2011.

In addition to on-court success, the Mavs are also committed to making a difference in North Texas through community outreach programs and the Dallas Mavericks Foundation. More information on the Dallas Mavericks and their community involvement can be found at mavs.com.

About Jostens

Minneapolis-based Jostens is a leading designer and producer of championship products, programs and services that help athletic champions and their fans tell their stories and celebrate their achievements. The company's products also include school yearbooks and other memory book products and scholastic products such as class rings and graduation products. Jostens is a subsidiary of Visant Corporation, a marketing and publishing services enterprise servicing the school affinity, direct marketing, fragrance and cosmetics sampling and educational and trade publishing segments.

SOURCE Jostens