Published: December 27, 2011
Fiesta Parade Floats Kicks Off 2012 Rose Parade Decorating Week with an Exciting Line-Up of Float Entries
IRWINDALE, Calif. - (BUSINESS WIRE) - Fiesta
Parade Floats, the leading award winning float-builder for the Tournament
of Roses Parade, announced today the start of Rose Parade Float
Decorating Week and officially unveiled a captivating line-up of unique
and imaginative Rose Parade float entries that will delight both
parade-goers and viewers around the globe on January 2, 2012. From
children's dreams to high-flying Girl Scouts and surfing dogs to movie
magic, timeless fun, environmental action, the Royal Court and more,
Fiesta's 2012 line-up of float entries features a little bit of
everything.
"This mix of new and returning clients is by far one of the most diverse
groups of float sponsors we have ever had, with each promising to raise
the bar for float design, engineering and floral presentation in order
to meet the challenge of this year's parade theme: Just Imagine,"
said Tim Estes, president of Fiesta Parade Floats. "This week is the
culmination of a long process that began in January and comes to life
just a few days before the parade as our Fiesta team works through the
night to turn each structure into works of art for all the world to see."
Working hand-in-hand with vice president and floral director, Jim Hynd,
and world renowned float designer, Raul Rodriguez, Tim Este's talented
team of professionals look to bolster Fiesta Parade Float's impressive
Rose Parade float building track record, which includes the highest
award win rate in the industry and eighteen straight Sweepstakes Trophy
winning floats, the parade's highest honor.
Fiesta Parade Floats will showcase 2012 parade float entries from (in
parade order) Macy's, Republic of Indonesia's Ministry of Tourism &
Creative Economy, Paramount Pictures, Dick Van Patten's Natural Balance
Pet Foods, Discover Card, Dole Foods, City of Torrance, Kit-Kat Clocks,
AIDS Healthcare Foundation, Girl Scouts of Greater Los Angeles and
Kaiser Permanente.
Macy's - "Presenting The Royal Court"
The 2012 Tournament of Roses Rose Queen and Royal Court are
magnificently presented beneath a decorative floating bejeweled crown
canopy sitting amid an elegant tailored rose garden lined in boxwood
hedges and delicate ferns.
Ministry of Tourism & Creative Economy, Republic of Indonesia - "Wonderful
Indonesia"
A reminder of the Republic of Indonesia's ongoing preservation, respect
and care for the arts, and its rich cultural heritage, the 2012 float is
an invitation to discover and enjoy Indonesia's rich history, exciting
festivals, friendly people, lavish beach resorts and dense tropical rain
forests --- all considered to be among the most captivating in the world.
Paramount Pictures - "Paramount Pictures...100 Years of Movie Magic"
Combining unforgettable moments and images from its past, present and
future, Paramount's first-ever Rose Parade float celebrates the studio's
Centennial Anniversary and the talented filmmakers, actors, artists and
employees who have helped make this remarkable achievement possible.
Dick Van Patten's Natural Balance Pet Foods, Inc. - "Surf's
Up"
The world's most famous dog, Tillman invites his friends to grab their
boards and hit the waves on the longest and heaviest float to ever
participate in the Rose Parade! In a doggone spectacular demonstration,
Tillman & Friends will surf on 65-foot long waves created by a specially
designed "wave" machine. Natural Balance will attempt to break its own
world records as the heaviest and longest float in Rose Parade history,
two records that were set by Natural Balance floats in 2011 and 2010,
respectively.
Discover Card - "The Dream Believers"
Vividly depicting the wonder and excitement of dreams through the eyes
of children, a time when dreams are reality and the door to the world of
learning, education and adventure, Discover Card's float entry
celebrates the powerful belief that if you can dream it, you can achieve
it. Children lie tucked away, peacefully sleeping as the aspirations of
their future come to life against a backdrop of brilliant stars, clouds
and a colorful rainbow, set amidst a dazzling display of real fireworks.
Dole Foods, Inc. - "Preserving Paradise"
"Preserving Paradise" celebrates Dole's environmental commitment
with vibrant optimism. The images of Thailand, a core growing area for
Dole tropical packaged fruits, beautifully portray the rich diversity of
nature and demonstrate Dole's belief that healthy living includes not
just eating well and exercising, but also responsibly managing our
natural resources.
City of Torrance - "Looking Back - Moving Forward"
A celebration of the kick-off of activities for the Centennial
Anniversary of the City of Torrance in 2012, "Looking Back -
Moving Forward" is part of a yearlong celebration that includes
special events and activities designed to promote the City's 100th
birthday, its incredible spirit and long heritage.
Kit-Cat Clock- "Timeless Fun For Everyone"
The classic American-Made Kit-Cat Clock is kicking off a year-long
celebration of its 80th Anniversary with an action-packed
float that features performances by energetic dancers and a cutting edge
street surfing team that showcases the carefree and fun-filled
California spirit that the company, and its unique clocks are known for.
Kaiser Permanente - "Every Body Walk"
Set amid fanciful sculptured flowers and colorful animated butterflies,
an adventurous caterpillar, with all 10 animated "feet" in sync, strolls
with walking stick, map, and binoculars in "hands" to emphasize the
importance of active living, a key message in Kaiser Permanente's Every
Body Walk! campaign, (www.everybodywalk.org).
Girl Scouts of Greater Los Angeles - "100 Years of Girl
Scouts --- What will you do today?"
For 100 years, Girl Scouts has inspired girls with the ideals of
courage, confidence and character and encouraged them to make the world
a better place. In celebration of 100 years of Girl Scouting, "100
Years of Girl Scouts --- What will you do today?" looks back to
the beginning and forward to the future of Girl Scouts and its many
attributes.
AIDS Healthcare Foundation - "Our Champion"
Marking the 30th anniversary of the discovery of the HIV
virus, AIDS Healthcare Foundation (AHF), the largest AIDS Service
Organization in the world, presents a celebration of the life and
commitment of international superstar Dame Elizabeth Taylor, reminding
the world that HIV / AIDS is an ongoing global epidemic.
For up to date information on the 2012 Rose Parade floats become a fan
of Fiesta Parade Floats on Facebook
and follow the Fiesta Parade Float Twitter feed, @fiestafloats.
About Fiesta Parade Floats
Based in Irwindale, CA, Fiesta boasts an impressive track record with
the highest award win rate in the Rose Parade industry and, together
with its clients, has won the parade's highest honor, the Sweepstakes
Trophy, eighteen consecutive times. Fiesta Parade Floats is considered a
leader in both floral technology and floral application within both, the
float and floral industries. Fiesta also builds custom props for
television commercials, feature films, exhibits and theme parks. Major
exhibits include: Sunset Magazine Spring Garden Show, Crystal Court
South Coast Plaza, American Institute of Floral Design National
Symposium, Feature Exhibits and the Flower/Garden Pavilion at the Los
Angeles County Fair, Bellagio and Mandalay Bay in Las Vegas,
Innoventions, Disneyland's popular attraction in Tomorrowland and Venus
Fort Shopping Mall in Tokyo, Japan. For more information, visit, http://www.fiestaparadefloats.com.
The Pollack PR Marketing Group
Stefan Pollack/William Ostedt
310-556-4443
spollack@ppmgcorp.com
wostedt@ppmgcorp.com
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