Published: December 20, 2011
RushCard Continues On Its Mission to Serve Those Left Behind by Big Banks
CINCINNATI - (BUSINESS WIRE) - RushCard announced today a new tool and a cashback reward that helps
hard-working members who want to budget and save, but are finding it
difficult to do so with the big banks. The new feature, RushGoals,
is designed to help underserved customers achieve their financial goals.
It couldn't be timelier, as recent changes in financial regulations have
triggered increases in monthly banking fees charged to low-balance
customers.
RushGoals enables Cardholders to create personal financial goals, put
money aside in a separate sub-account, and track their progress.
Cardholders can establish multiple goals by setting up multiple
sub-accounts, all tied to a single Prepaid Visa RushCard.
In each month in which a Cardholder maintains an average daily balance
of $500 or more across their Goals sub- accounts, the Cardholder
will be rewarded with $2 that will be applied toward their RushCard fees.
While banks are making it clear that lower-income customers are no
longer as profitable to them, RushGoals is rewarding its members, paying
them whenever they maintain a $500 balance in a Goals
sub-account. This $500 balance is significantly lower than the minimum
daily balance that some big banks require in order for the customer to avoid
paying a monthly fee! RushCard is offering customers $2 in
cashback on a $500 balance ($24 if the balance is maintained for a full
year); providing a return that most banks simply do not offer.
Cardholders can set up short-term or long-term Goals, and put
money toward them by transferring money from their card manually or on a
recurring schedule. RushCard will create a strategy to help them reach
their Goals based on how much the member can save each month, or
the date that the goal needs to be reached.
"Millions of Americans have grown frustrated with financial
institutions," said RushCard founder, Russell Simmons. "With RushGoals,
we not only give customers money back, we'll also help them realize
their financial goals. This is just one of the ways RushCard continues
to look beyond traditional prepaid card programs to create more tools to
improve the overall financial well-being of our members."
The RushGoals feature is the latest in a suite of money-saving solutions
that include budgeting tools, prescription drug discount cards*, mobile
phone applications, card-to-card transfers, and free text alerts**.
According to Simmons, "RushCard will continue to be the recognized
leader in prepaid cards and related services, enabling our customers to
take control over their financial lives and embark upon the path toward
financial well-being. In the coming months, we'll be announcing
additional new features, including the ability for RushCard direct
deposit customers to receive access to their funds up to up to 2 days
before their payday."
To learn more about the Prepaid Visa RushCard and its financial
empowerment program, visit www.RushCard.com.
*The Bancorp Bank is not affiliated in any way with this product and
does not endorse or sponsor this offer.
**Standard text messaging rates from your wireless service provider may
apply.
About UniRush LLC
Headquartered in Cincinnati and New York City, UniRush LLC provides
members with access to services that enable them to achieve their
personal and financial Goals. The RushCard offers the more than
60 million Americans without access to a traditional banking
relationship an array of basic financial services via the Prepaid Visa
RushCard. Benefits of the program include direct deposit, card-to-card
funds transfers, online budgeting tools, the ability to withdraw funds
at more than 850,000 ATMs globally, the ability to use the card wherever
Visa debit cards are accepted, and a suite of health products to help
those underserved by the insurance industry. RushCard is issued by The
Bancorp Bank pursuant to a license from Visa U.S.A. Inc. and may be used
wherever Visa debit cards are accepted. The Bancorp Bank; Member FDIC.
For more information about UniRush and RushCard visit www.rushcard.com
or find us at Facebook.com/Rushcard or on Twitter @RushCard.

PMK-BNC for UniRush, LLC
Annie Malter, 212-373-6139
Annie.malter@pmkbnc.com
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