Published: December 15, 2011
San Diego Zoo's Pandas, Polar Bears Go Mobile with Mobile App
SAN DIEGO - (BUSINESS WIRE) - Just in time for the holidays, the San Diego Zoo is giving its fans the
chance to take the world-famous Zoo with them wherever they travel this
season. Launched today, the new mobile application gives users access to
animal information, photos and videos.
The app also features real-time streaming of the Zoo's Polar Cam and its
recently upgraded high-definition Panda Cam. This new app is powered by
leading self-service mobile app platform Mobile
Roadie for the iOS and Android operating system.
For those planning to visit the Zoo, the new app can also provide
real-time information on the Zoo's animal presentations, shows, dining
choices, gift shops and ticketing options. Users can also explore
exhibits for the Zoo's more than 4,000 animals. The Map shows points of
interest within the Zoo including guest services, shopping, dining and a
walking trail of the Zoo's exhibits. In the app's Google map feature,
users can get customized directions to the Zoo.
Fans and visitors can also share their experiences by posting comments
and stories on the Fan Wall.
Six Bears, Two Species, One App
The Conrad
Prebys Polar Bear Plunge is home to three adult polar bears: Kalluk,
Tatqiq and Chinook. With the new San Diego Zoo app, polar bear fans can
watch these white giants dive and swim around their pool, lounge on the
sandy "shore" of their summer tundra exhibit or sit on the rock
outcroppings and munch on vegetables - their favorites are carrots. And
on the days when they have their favorite balls to play with, Kalluk can
be seen "dribbling" against the glass, to the delight of on-ground
guests on the other side.
The Zoo's giant pandas have the largest online following of the species
and recently had their Panda Cam upgraded to high definition. The four
new cameras can capture all of the eating and sleeping action from these
black-and-white bears. Female Bai Yun, male Gao Gao and two-year-old
male Yun Zi each have their own exhibit and the camera tracks whomever
is most active.
"This is our gift to all the fans and guests of the San Diego Zoo," said
Ted Molter, corporate director of marketing for San Diego Zoo Global.
"This app gives people greater access to the Zoo when they're planning
their visit or spending a day with us. We expect that the mobile access
to our live animal cams, combined with detailed descriptions and
beautiful images, will add up to family-friendly entertainment and an
educational resource that can be used again and again."
"The San Diego Zoo has delighted and educated the millions of people who
have walked through its front gates," said Michael Schneider, CEO,
Mobile Roadie. "We are honored to be powering the app that is going to
bring the joy and wonder of the San Diego Zoo to animal lovers'
smartphones everywhere."
The application is available now for download at the iTunes App Store
and the Android store. Search for "San Diego Zoo" or go to http://road.ie/sandiegozoo
to download.
The San Diego Zoo Global Wildlife Conservancy is dedicated to bringing
endangered species back from the brink of extinction. The work of the
Conservancy includes onsite wildlife conservation efforts at the San
Diego Zoo, San Diego Zoo Safari Park, San Diego Zoo Institute for
Conservation Research, and international field programs in more than 35
countries. In addition, San Diego Zoo Global manages the Anne and
Kenneth Griffin Reptile Conservation Center, the Frozen ZooTM
and Native Seed Gene Bank, the Keauhou and Maui Hawaii Endangered Bird
Conservation Centers, San Clemente Loggerhead Shrike Breeding Facility,
Cocha Cashu Biological Research Station, the Desert Tortoise
Conservation Center, and a 900-acre biodiversity reserve adjacent to the
San Diego Zoo Safari Park. The important conservation and science work
of these entities is supported in part by The Foundation of the
Zoological Society of San Diego.
About Mobile Roadie
Mobile Roadie (www.mobileroadie.com)
is a powerful self-service mobile app engagement platform that allows
anyone to create a fully customizable iPhone or Android app in minutes.
Apps created on the Mobile Roadie platform are professional, effective,
and most importantly, drive fan engagement. Mobile Roadie powers over
2,000 apps with more than 13 million end users for brands worldwide
including Katy Perry, Madonna, Taylor Swift, The Beatles, Linkin Park,
Chris Brown, P!nk, Bon Jovi, Avril Lavigne, Drake, Harvard Law School,
Wynn Las Vegas, Dallas Mavericks, Washington Redskins, Miami Dolphins,
and World Economic Forum. Mobile Roadie is headquartered in Los Angeles
with offices in London.
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Mobile Roadie
Corinna Pieloch
310-883-8573
corinna@brewpr.com
or
San
Diego Zoo Public Relations
619-685-3291
Website: www.sandiegozoo.org
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