Published: December 05, 2011
Rite Aid Debuts 25 Deals of Christmas Offering Daily Online Coupons for Gifts & Stocking Stuffers
CAMP HILL, Pa. - (BUSINESS WIRE) - Rite Aid today unveiled 25 Deals of Christmas, a new seasonal
promotion offering its Facebook fans first crack at a limited number of
high-value coupons for some of this year's hottest gifts and stocking
stuffers. The promotion will also help Rite Aid's Facebook fans get into
the holiday spirit and have fun with interactive pledges and quizzes
that can be easily shared with their Facebook friends.
The promotion is geared around "The Rites," a Facebook family of five
distinct, relatable personalities that will be seen only on www.facebook.com/riteaid.
New deals will debut each weekday starting today, Dec. 5, through Dec.
23. Products include beauty supplies, men's grooming gifts sets,
electronics and toys.
"With a little over three weeks to go before Christmas, we know shoppers
are starting to feel the pressure to find great gifts for everyone on
their shopping lists," said John Learish, Senior Vice President of
Marketing for Rite Aid. "25 Deals of Christmas is a way for
us to recognize our Facebook community by making it easy and fun to save
at Rite Aid."
In addition to downloading exclusive coupons, visitors to the 25
Deals of Christmas tab at http://www.facebook.com/riteaid
can make public pledges - such as not worrying about perfectly wrapping
gifts or finishing shopping before Christmas Eve - and take
personality quizzes. Quizzes match the fan's personality to one of the
Rite family members - from "Deal Digger" Mama Rite and "Procrastinating"
Papa Rite to "Prepared & Preppy" Patrick Rite and his two sisters - and
offer a Facebook "share" option that makes it easy for fans to share
their personalized results with their friends via their own Facebook
Wall.
To appeal to customers' increased demand for value Rite Aid has created
new and recurring value-driven programs including Season of Savings, Single
Check Rebate, Video Values and wellness+, Rite Aid's signature
customer rewards program with 44 million members. For additional
information on savings and rebate programs at Rite Aid, visit savenow.riteaid.com.
Rite Aid Corporation (NYSE: RAD) is one of the nation's leading
drugstore chains with approximately 4,700 stores in 31 states and the
District of Columbia and fiscal 2011 annual revenues of $25.2 billion.
Information about Rite Aid, including corporate background and press
releases, is available through the company's website at www.riteaid.com.
Rite Aid Corporation
Eric Harkreader, 717-975-5713
eharkreader@riteaid.com
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