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C Spire Wireless Sends a Special Holiday Gift of Appreciation and Personalization in Conjunction with New TV Commercial

C Spire Wireless is working to make the story line in its latest television commercial a reality for customers by sending them an SMS text message containing a special holiday gift of 500 rwards program points each. (Photo: Business Wire)

The company is sending consumer customers and others who have enrolled in its Percs rewards program a special, personalized gift that they can use in any way they'd like - just to say thank you and happy holidays.

Beginning today, C Spire customers will receive an SMS text message containing a special holiday gift of 500 Percs reward program points each. Customers can use their gift of 500 Percs points however they want - offering each customer a unique experience with C Spire that gives them choice and personalization.

The message, which contains the link to the Percs gift, will be sent to C Spire customers, regardless of whether they are currently members of the company's Percs rewards program, and will continue throughout the month until every individual receives their C Spire holiday message.

The C Spire holiday gift and message is being distributed in conjunction with a new company television commercial, which began airing throughout the company's footprint on November 24. Viewers of the commercial will notice a man receiving a personalized text message over the C Spire network, which includes a gift. The company is making its new commercial a reality for customers by sending them a personalized holiday greeting with the link to the 500 Percs reward points.

"In the spirit of the season and to show our appreciation for our customers, we're offering them a gift and the opportunity to experience the benefits of personalized rewards through our Percs rewards program," said Kevin Hankins, chief operating officer for C Spire Wireless. "With thousands of wireless users already joining our industry-first Percs rewards program and earning more than 5 million points, Percs is allowing both customers and prospective customers to access a variety of rewards, for their loyalty and just by using their phones in new ways."

C Spire's Percs program is allowing both customers and prospective customers to access a variety of rewards, just by using their phones and interacting with the C Spire brand. Plus, Percs is completely personalized, giving wireless users the choice to interact as little or as much as they want and earn rewards accordingly.

"C Spire's Percs program isn't just a rewards program. In fact, it is the first and only customer engagement program that rewards customers and future customers for doing things like personalizing their experience with us, interacting with us and doing something new with their wireless devices," Hankins said. "Unlike other rewards programs that only reward their customers for purchases and plan usage, C Spire is changing the rewards landscape and offering a personalized rewards experience not offered anywhere else."

Go to www.cspire.com/percs for more information about C Spire's Percs rewards program and the personalized Percs holiday gift.

About C Spire Wireless

C Spire Wireless is a diversified wireless communications company passionately committed to helping customers by personalizing wireless services designed just for them. The company is the first provider in the U.S. wireless industry to personalize customers' experience by offering apps that fit who they are, services that anticipate their needs, and rewards for using their phone in new ways - all with seamless ease and at amazingly fast speeds. This news release and other announcements are available at http://www.cspire.com/news/. For more information about C Spire and its products and services, visit www.cspire.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50093054&lang=en

C Spire Wireless
Dave Miller, 601-974-7725
dnmiller@cspire.com