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PrimeSport Named Official Hospitality & Corporate Travel Partner and Official Fan-to-Fan Ticket Exchange of Rose Bowl Game®

The Rose Bowl Game is a highlight of the college football season year after year. Full of history and tradition, fans anxiously await to hear on Selection Sunday if their team will be playing in Pasadena on January 2, 2012. PrimeSport offers preferred game ticket packages and access to the Corporate Hospitality Village with two different levels of pre-game hospitality.

"We have a longstanding and trustworthy partnership with PrimeSport, who we know will provide an unforgettable experience to fans," said William B. Flinn at the Tournament of Roses. "Our number one priority has always been our fans, and PrimeSport has helped us deliver flawless events over the past six years."

Through its partnership with the Tournament of Roses, PrimeSport is offering preferred packages to the 2012 Rose Bowl Game, which can include game tickets, hotel accommodations and access to the Corporate Hospitality Village, located immediately adjacent to the Rose Bowl Stadium in Lot H. As a partner of the Tournament of Roses, PrimeSport will build out the 5-acre hospitality village, which will include a multi-tiered hospitality program for fans and corporate hospitality groups alike. All Rose Bowl Game tickets purchased through PrimeSport include access to the pre-game Sports Bar located in the Official Rose Bowl Hospitality Village with a bar, food trucks and entertainment, or an upgrade option to receive entry in the VIP Corporate Hospitality Village through PrimeSport. The VIP experience features an open bar, buffet lunch, live entertainment and pre-game broadcasts. Tickets to the hospitality village, hosted by Marcus Allen, are available at http://www.primesport.com/rosebowl/about.

In addition to game ticket packages, PrimeSport is also offering official hotel packages for the Four Seasons Westlake Village and Hilton Universal Los Angeles. Packages include three night accommodations, premium game tickets, access to the Sports Bar Hospitality tent inside the Corporate Hospitality Village (with an upgrade option available), Tournament of Roses VIP Grandstand Parade ticket, continental breakfast, roundtrip transportation to the game and parade, an official program and lanyard, and professional on-site event staff. All purchases through PrimeSport are backed by a 100 percent guarantee.

"Every year the Rose Bowl Game is one of the most anticipated sporting events as it truly embraces the tradition and rich history of Pasadena, while it also features an exciting kickoff between two of the top teams in the country," said Sam Soni, President of PrimeSport. "We are honored to continue our partnership with the Tournament of Roses to help deliver an unforgettable and hassle-free experience to fans."

PrimeSport is also the Official Fan-to-Fan Ticket Exchange for the 2012 Rose Bowl, creating a secure and approved marketplace for fans to buy and sell tickets to the game. Furthermore, if a ticket holder is unable to attend, they have the ability to post the tickets for sale on an official exchange site. Fans can feel safe while purchasing tickets, as PrimeSport has a 100% customer satisfaction guarantee on all transactions. PrimeSport also currently manages the Official Ticket Exchange for the NCAA Men's Final Four, the Discover Orange Bowl®, the University of Arizona, the University of Nevada Las Vegas, Tulane University, and the Wrangler National Finals Rodeo.

The Tournament of Roses is also offering Official Rose Bowl Game and Rose Parade Tour packages. You can access those packages by clicking here.

About PrimeSport

PrimeSport is the leader in providing access to the biggest sporting events on the planet, offering tickets, corporate and fan travel packages, and hospitality events for corporations, professional sports teams and fans. Official partnerships with professional and college sports organizations include multiple NFL teams and the Rose Bowl Game. The company is the official ticket and hospitality package provider for selected NCAA Championships, including the 2012 NCAA Division I Men's Basketball Championship, 2012 NCAA Men's Final Four, 2012 NCAA Women's Final Four, and the 2012 NCAA Men's Frozen Four. PrimeSport is a privately-held company, headquartered in Atlanta, GA. For more information, visit www.primesport.com or call 1-800-591-9198.

NCAA, Final Four, Women's Final Four and Frozen Four are trademarks of the National Collegiate Athletic Association.

Kel & Partners
Jean Nickerson, 617-904-9393 x.129
jean@kelandpartners.com