Published: November 28, 2011
Foxwoods Resort Casino Names Chief Marketing Officer
MASHANTUCKET, Conn. - (BUSINESS WIRE) - Foxwoods Resort Casino said today that it has named the
former head of global marketing for Verizon Business to be its Chief
Marketing Officer. Rebecca G. Carr has joined the Foxwoods executive
team reporting directly to CEO Scott C. Butera. Her appointment is
effective immediately.
Rebecca Carr, new SrVP and Chief Marketing Officer at Foxwoods Resort Casino. (Photo: Business Wire)
With more than 25 years' experience marketing some of the world's
largest and most prestigious brands, Carr will play a key role in
shaping Foxwoods brand identity as it prepares to compete for both
consumer and corporate business in the Northeast and beyond.
"Rebecca is a highly skilled marketing professional with world class
experience," said Butera. "Her proven track record for both leading high
performing teams and establishing global brand prominence for Fortune 50
businesses will be a tremendous asset to Foxwoods as we look to
transform and elevate our brand in the market."
As Chief Marketing Officer, she will be responsible for all aspects of
marketing and communications including strategy, competitive
intelligence, advertising, brand, segmentation, direct marketing,
interactive (web) and social media, events, promotions, loyalty
programs, sponsorships, and public relations.
Prior to joining Foxwoods, Carr was Vice President of Global Marketing
at Verizon Business where she led the company's marketing initiatives
targeted to national and multi-national businesses. She successfully
transformed its brand to a solutions and consulting business and
elevated sales effectiveness in key strategic products. Under her
leadership, Verizon Business grew its global market share and elevated
its perception in the market.
From 2003 to 2006, Carr was the Vice President of Marketing for MCI
Communications where she was responsible for brand, communications,
segmentation, sales enablement and marketing campaigns globally. She led
the re-branding and re-listing efforts for MCI and established it as a
global market leader.
Carr spent the first 11 years of her career in sales where her ability
to understand clients' business objectives coupled with powerful value
propositions made for a winning combination. She sold multi-million
dollar global solutions to Fortune 100 businesses and was consistently
awarded as a top performer.
Carr is a graduate of William Smith College where she earned a Bachelor
of Arts degree. She spent a year in Paris at the Institute of European
Studies. Carr has held trustee positions within charitable organizations
and has been an active member of several mentoring organizations. She is
a native of New England and New York.
About Foxwoods and MGM Grand at Foxwoods
North America's largest casino, Foxwoods Resort Casino (www.foxwoods.com),
is located at the Mashantucket Pequot Indian reservation in southeastern
Connecticut. Owned by the Mashantucket Pequot Tribe, Foxwoods is the
East Coast's premier entertainment destination with four award-winning
hotels, six casinos with more than 6400 slots and 350 table games, 97
poker tables in the only WPT World Poker RoomTM on the east
coast, High Stakes Bingo Hall and Racebook. Foxwoods also provides two
renowned spas, 115,000 square feet of meeting space, a 50,000 sq. ft.
ballroom, two theaters and two 18-hole championship golf courses.
Foxwoods supports responsible gaming, and plays a leadership role in the
Connecticut Council of Problem Gambling, of which it was a founding
entity. For more information, call 800-FOXWOODS or visit www.foxwoods.com.
About the Mashantucket Pequot Tribal Nation
The Mashantucket Pequots are a native Algonquin people in southeastern
Connecticut who endured centuries of conflict, survival, and continuity
on and around one of America's oldest Indian reservations, established
in 1666. As the first native people within the borders of the
continental United States to suffer attempted genocidal massacre by
Puritan Colonists in 1637, the Pequots and their repatriation is an
unprecedented story of restoration exhibited in detail at the Tribe's
world-class Museum and Research Center (www.pequotmuseum.org).
Today, the Mashantucket Pequot Tribal Nation owns the largest resort
casino in North America, Foxwoods Resort Casino (www.foxwoods.com),
along with several other economic ventures, including the Lake of Isles
Golf Course (www.lakeofisles.com);
a joint-venture partnership establishing the MGM Grand at Foxwoods; and
Foxwoods Development Company, dedicated to world-class resort
development throughout the United States and Caribbean. All together,
the Mashantucket Pequot Tribal Nation remains one of the State of
Connecticut's highest tax payers and largest employers, and has
contributed more than $3 billion to the state of Connecticut in
accordance with the Tribe's gaming-revenue-sharing agreement,
established in 1993. Likewise, the Tribe provides significant financial
contributions to state and local nonprofit organizations that support
neighboring communities.
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