Published: November 28, 2011
Progresso Celebrates Success with Souper You Contest
MINNEAPOLIS - (BUSINESS WIRE) - The countdown to the New Year and new weight loss goals has begun.
Progresso Soup continues to provide consumers with a great way to watch
calories without sacrificing taste and variety, by announcing the return
of the Progresso Souper You Contest. Starting today and running through
February 22, 2012, fans of Progresso Soup can enter the third annual
Souper You Contest and help celebrate the brand's delicious lineup of 40
soups with 100 calories or less that can help them beat diet boredom.
To enter, fans can visit the Souper You Contest website at www.SouperYou.com
to submit a photograph along with a short essay that explains why they
love Progresso Soups and deserve a makeover. Three grand prize winners
will be recognized for their stories of triumph and will receive an
incredible trip for two to Los Angeles, CA for the ultimate makeover
experience including 2 tickets to next season's live finale of NBC's
"The Biggest Loser" .
"With the Souper You Contest now in its third year, the team looks
forward to hearing the successful stories of individuals who have
included Progresso Soup in their diet as a way to help maintain a
healthy lifestyle," says Joanna Hargus, Associate Marketing Manager of
Progresso Soup. "We are excited to continue this tradition of
celebrating the success of our fans in a big way while highlighting
Progresso Soups as a way to beat diet boredom with 40 varieties at 100
calories or less."
On March 12, 2012, Progresso will announce the ten finalists on the
Souper You Contest website at www.SouperYou.com
where the public will then have until March 25th to vote for
their top choice. The three finalists with the most votes will win the
grand prize, including round-trip airfare for two to Los Angeles, CA, 4
day/3 night hotel accommodations, $1,000 cash card for spending money,
and a head to toe makeover including hair, makeup, nails and
consultation for clothing purchases using a $1,000 retailer gift card.
The winners will also receive 2 tickets to next season's live finale of
NBC's "The Biggest Loser" .
For more information about the contest and official rules visit www.SouperYou.com.
To learn more about Progresso Soup and the Souper You Contest, also tune
into "The Biggest Loser" on Tuesday, November 29, at 8/7c on NBC.
About Progresso Soup
Crafted for taste, Progresso Soups are made from authentic recipes using
only the highest quality ingredients. Founded as an Italian import
company by Vincent Taormina over 100 years ago, Progresso has grown to
become the most popular brand of ready-to-serve soup in the United
States. Progresso offers over 40 soups between 50 and 100 calories per
serving, including popular flavors from the Traditional, Light,
Vegetable Classics, High Fiber, and Reduced Sodium sublines.
Progresso Soup is a member of the family of brands within General Mills
(NYSE: GIS), headquartered in Minneapolis, Minnesota, U.S.A. Visit www.progresso.com.
Coyne PR
Amanda Makoujy, 973-588-2105
amakoujy@coynepr.com
or
General
Mills
Pam Becker, 763-764-2470
Pam.Becker@genmills.com
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