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Mopar® V-10 Competition Off-Road Race Engine Wins in Debut at Baja 1000 in Class 8

"What an amazing debut for the Mopar V-10 Competition Off-Road Race Engine to win at Baja," said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC's service, parts and customer-care brand. "Our off-road engineers have been working very hard on this engine and it certainly passed its first test with flying colors."

"Winning the Baja 1000 means laser-focused excellence that can't be demonstrated any other way," said Kroeker. "The performance of the new Mopar V-10 was superb. We were the only vehicle in the Baja 1000 using Mopar power. Mopar engineers sculpted its characteristics around my description of what is needed to win in long-distance desert racing."

Kroeker and KORE were instrumental in the development and creation of the Mopar Ram Runner, which was introduced at the 2010 Moab Jeep® Safari. The Mopar Ram Runner served as the Official Pace Truck of the Traxxas TORC (The Off-Road Championship) Series this season, where Mopar-powered Ram Truck drivers dominated, winning 27 total races and claiming the championship in all three PRO classes. With the debut of the Mopar V-10 Competition Off-Road Race Engine, the evolution of the Mopar off-road racing program continues.

Mopar-First Features

Mopar has introduced numerous industry-first features including:

    --  WiTECH: first to support vehicle diagnosis and software updates
        leveraging off-the-shelf personal computers and a dedicated wireless
        tool network
    --  Wi-Fi: first to offer customers the ability to make their vehicle a
        wireless hot spot
    --  2011 Mopar Challenger Drag Pak: first to introduce a 500-plus cubic-inch
        V-10 drag-race package car
    --  Electronic Vehicle Tracking System (EVTS): first to market with a new
        interactive vehicle tracking device that sends owner a text when vehicle
        is driven too fast or too far based on pre-set parameters
    --  Electronic owner manuals: first to introduce traditional owner manuals
        in a DVD and brief user-guide format
    --  Vehicle-information apps: first to introduce smartphone
        vehicle-information applications, a new channel of communication with
        consumers
    --  Camper trailers: first to introduce off-road camper trailers

About the Mopar Brand

Mopar is Chrysler Group LLC's service, parts and customer-care brand.

More than 70 Years of Mopar

When Chrysler bought Dodge in 1928, the need for a dedicated parts manufacturer, supplier and distribution system to support the growing enterprise led to the formation of the Chrysler Motor Parts Corporation (CMPC) in 1929.

Mopar (a simple contraction of the words MOtor and PARts) was trademarked for a line of antifreeze products in 1937. It also was widely used as a moniker for the CMPC. The Mopar brand made its mark in the 1960s -- the muscle-car era. The Chrysler Corporation built race-ready Dodge and Plymouth "package cars" equipped with special high-performance parts. Mopar carried a line of "special parts" for super-stock drag racers and developed its racing parts division called Mopar Performance Parts to enhance speed and handling for both road and racing use.

ON THE INTERNET

Visit Chrysler's Media Services Web site at http://www.media.chrysler.com for additional Chrysler and Mopar news. For additional information about Mopar, log on to http://www.mopar.com or http://www.moparspeed.com.

SOURCE Chrysler Group LLC