Published: November 22, 2011
J.D. Power and Associates Reports: High Incidence of Reported Problems Indicates Continued Owner Frustrations with Vehicle Navigation Systems
WESTLAKE VILLAGE, Calif., Nov. 22, 2011 /PRNewswire/ -- Vehicle owners are continuing to experience a high number of problems with factory-installed navigation systems, primarily with routing quality and system usability, according to the J.D. Power and Associates 2011 U.S. Navigation Usage and Satisfaction Study(SM) released today.
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Now in its 13th year, the study identifies six factors that contribute to overall satisfaction with factory-installed navigation systems. In order of importance, they are: ease of use; routing; navigation display screen; speed of system; voice directions; and voice recognition. The study also measures quality by examining problems per 100 (PP100) navigation systems, in which a lower score reflects higher quality.
On average, owners of factory-installed navigation systems experienced 351 PP100 in 2011. The eight most-frequently reported issues, which account for more than 50 percent of problems reported overall, are:
-- Inability to view screen due to glare (14 PP100)
-- Map or point of interest search was missing points of interest (16
PP100)
-- Couldn't find desired menu/screen (19 PP100)
-- Map doesn't show enough street names (21 PP100)
-- Difficulty using voice recognition controls (23 PP100)
-- Route provided was not direct (24 PP100)
-- Difficulty inputting destination (32 PP100)
-- Address/street/city not found (33 PP100)
"Routing--the primary function of a navigation system--is obviously an issue and will continue to be," said Andy Bernhard, director at J.D. Power and Associates. "However, for nearly 10 years, the importance of ease of use has been emphasized by owners, and the continued high level of problems in this area begs the question: is the industry listening to how owners want to interact with their system?"
The study finds that system usability is one of the biggest contributors to problem incidence, with nearly one-third of reported problems related to ease of use of the navigation system. Furthermore, the trend toward integrating the controls of different systems in the vehicle, including audio, climate control and phone, only adds to the ease-of-use issues that owners experience with their navigation system. For instance, among those owners who consider their multimedia system's menu structure overall to be "not at all complex," the number of navigation system problems experienced is 243 PP100. However, among those who say the multimedia system interface is "very complex," the average number of problems is three times as high, at 735 PP100.
"There is a necessity in the industry to better understand how the complexity of interfaces and the implementation of navigation within the overall system impact the owner experience," said Bernhard. "Owners continue to demand a high level of technology, but it is through the integration of this technology into their day-to-day lives that both adoption and satisfaction will be influenced--and the industry continually appears to be missing the mark."
The Garmin system fitted to the Dodge Charger ranks highest in owner satisfaction with factory-installed navigation systems and performs particularly well in the navigation display screen, ease of use and speed of system factors. The Hyundai-Mobis navigation system supplied to the Hyundai Genesis Coupe follows in the rankings, and the Garmin system supplied to the Chrysler 300 series ranks third.
The 2011 U.S. Navigation Usage and Satisfaction Study is based on responses from 18,303 owners who recently purchased or leased new 2011 model-year vehicles with factory-installed navigation systems. The study was fielded in October 2011.
Supplier Vehicle Index JDPower.com Power Circle
score Ratings for Consumers
--- ----- ---------------------
Garmin Dodge Charger 767 5
Hyundai
Mobis Hyundai Genesis Coupe 761 5
Garmin Chrysler 300 Series 760 5
Alpine
Electronics,
Inc. Acura TSX Sedan 758 5
Harman Audi S4 Sedan 754 5
Hyundai
Mobis Hyundai Elantra 754 5
Clarion Ford Flex 750 5
Clarion Ford Fusion 749 4
Clarion Lincoln MKS 748 4
Hyundai
Mobis Hyundai Sonata 747 4
Pioneer Acura TL 744 4
DENSO
Corporation Chevrolet Volt 743 4
DENSO
Corporation Buick LaCrosse 738 4
DENSO
Corporation Lexus RX 350 738 4
Clarion Ford Taurus 738 4
DENSO
Corporation Lexus IS 250/IS 350/IS-F 738 4
Harman Audi A4 Sedan 734 4
Clarion Lincoln MKZ Hybrid 733 4
Harman Audi A5 Coupe 729 4
Clarion Infiniti FX-Series 728 4
Garmin Dodge Durango - Garmin 726 4
Harman Volkswagen Touareg 724 4
Garmin Ram 1500 LD - Garmin 723 4
Harman Hyundai Genesis Sedan - Harman 721 4
Garmin Jeep Wrangler Unlimited -
Garmin 719 4
Clarion Infiniti QX56 717 4
DENSO
Corporation Lexus ES 350 716 4
Clarion Ford Expedition 714 4
Technisat Volkswagen GTI 4dr Hatchback 712 3
Hyundai
Mobis Hyundai Tucson 711 3
Alpine
Electronics,
Inc. Honda Odyssey 711 3
Clarion Infiniti G37 Sedan 708 3
Hyundai
Mobis Hyundai Santa Fe 707 3
DENSO
Corporation Cadillac SRX 704 3
Garmin Chrysler 200 Sedan - Garmin 704 3
Garmin Jeep Grand Cherokee - Garmin 702 3
Harman Audi Q7 702 3
DENSO
Corporation Land Rover Range Rover Sport 700 3
Technisat Volkswagen Jetta Sedan 700 3
Alpine
Electronics,
Inc. Acura MDX 698 3
DENSO
Corporation Lexus RX 450h 698 3
Harman Audi Q5 696 3
Clarion Nissan Altima Sedan 696 3
Alpine
Electronics,
Inc. Acura RDX 696 3
Study Average 695 3
DENSO
Corporation Toyota Camry 695 3
Technisat Volkswagen Jetta SportWagen 694 3
Clarion Infiniti M-Series 692 3
Alpine
Electronics,
Inc. Honda Pilot 690 3
Technisat Volkswagen Tiguan - Technisat 689 3
MELCO Mercedes-Benz C-Class 687 3
MELCO Mercedes-Benz E-Class Sedan 685 3
Clarion Nissan Murano 685 3
Garmin Chrysler Town & Country -
Garmin 684 3
DENSO
Corporation Toyota 4Runner 680 3
DENSO
Corporation Toyota Highlander 680 3
MELCO Mercedes-Benz E-Class
Convertible 679 3
Alpine
Electronics,
Inc. Honda CR-V 676 3
DENSO
Corporation Land Rover LR4 673 3
Alpine
Electronics,
Inc. Honda CR-Z 669 3
Alpine
Electronics,
Inc. Honda Accord 664 3
DENSO
Corporation Toyota Avalon 659 2
Bosch Nissan Rogue 657 2
DENSO
Corporation Toyota Camry Hybrid 655 2
Clarion Nissan Leaf 655 2
DENSO
Corporation Toyota Prius 654 2
MELCO Mercedes-Benz GLK-Class 654 2
Harman Ram 2500/3500 HD - Harman 652 2
TeleNav Ford Explorer 651 2
TeleNav Ford Edge 651 2
DENSO
Corporation Jaguar XF 649 2
DENSO
Corporation Mazda CX-9 648 2
DENSO
Corporation Toyota Sienna 639 2
DENSO
Corporation Volvo XC60 638 2
Alpine
Electronics,
Inc. Mercedes-Benz M-Class 630 2
Alpine
Electronics,
Inc. Mercedes-Benz GL-Class 618 2
Alpine
Electronics,
Inc. Jaguar XJ 617 2
MELCO Volvo XC90 614 2
TeleNav Lincoln MKX 612 2
DENSO
Corporation Toyota RAV4 591 2
About J.D. Power and Associates
Headquartered in Westlake Village, Calif., J.D. Power and Associates is a global marketing information services company providing forecasting, performance improvement, social media and customer satisfaction insights and solutions. The company's quality and satisfaction measurements are based on responses from millions of consumers annually. For more information on car reviews and ratings, car insurance, health insurance, cell phone ratings, and more, please visit JDPower.com. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.
About The McGraw-Hill Companies
McGraw-Hill is a leading global financial information and education company that helps professionals and students succeed in the Knowledge Economy. Leading brands include Standard & Poor's, S&P Capital IQ, S&P Indices, Platts energy information services and McGraw-Hill Education. With sales of $6.2 billion in 2010, the Corporation has approximately 21,000 employees across more than 280 offices in 40 countries. On September 12, 2011, the Corporation announced its intention to separate into two public companies - McGraw-Hill Markets (working name), primarily focused on global capital and commodities markets and McGraw-Hill Education focused on digital learning and education services worldwide. Additional information is available at http://www.mcgraw-hill.com/.
J.D. Power and Associates Media Relations Contacts:
John Tews; Troy, Mich.; (248) 312-4119; media.relations@jdpa.com
Syvetril Perryman; Westlake Village, Calif.; (805) 418-8103; media.relations@jdpa.com
No advertising or other promotional use can be made of the information in this release without the express prior written consent of J.D. Power and Associates. www.jdpower.com/corporate
SOURCE J.D. Power and Associates
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