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Bangladesh Business Applications Market Shifting from Indigenous to Global Brands

Bangladesh's rapid technology deployment is supported by positive export trends as well as a large demand for IT services in domestic industries such as telecom, banking, finance, pharmaceuticals and the garment industry. Some of the key drivers for this phenomenal market growth include:

• An emphasis on exports and the need to be in constant 24x7 touch with international customers;
• A need for streamlining business process;
• A centralized decision making and the increased requirement for accurate real-time information.

Bangladesh's medium and large businesses are the ideal target market for ERP solutions. "Business integration software such as ERP enables Bangladesh's medium and large businesses," says Somnath Das, Assistant Research Manager at AMI-Partners, "to view results of multiple group companies in a dashboard-like manner." This also helps them gain better insights into business processes and greater accuracy into decision making. Currently, ERP penetration within medium businesses is somewhat embryonic (11%) - though it is much healthier in for large businesses (26% penetration).

These MLBs are caught in a situation where new requirements for compliance, control and accountability are being introduced daily. Local ERP brands no longer meet their enhanced needs; they are looking for standardized best of breed end-to-end solutions, and are turning to global vendors they perceive as having an edge in meeting compliance requirements and international standards.

Notes Das, "Significant footprints of global brands like SAP, Oracle, and IFS have been observed within the Bangladesh market in the last 2-3 years. They have now collectively captured the largest chunk of the Bangladesh ERP segment, edging out local brands. Global brands offer a large portfolio of products for multiple verticals compared to local vendor's focus on a few specific ones."

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About Access Markets International (AMI) Partners, Inc.

AMI-Partners specializes in IT, Internet, telecommunications and business services strategy, venture capital, and actionable market intelligence - with a strong focus on global small and medium businesses (SMBs), and extending into large enterprises and home-based businesses. The AMI-Partners mission is to empower clients for success with the highest quality data, business strategy perspectives and "go-to-market" solutions. AMI was founded in 1996. Since its inception, the firm has built a world-class management team, each with ten to fifteen years' experience in IT, telecom, online communications or multimedia.

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Access Markets International (AMI) Partners, Inc.
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