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MyCityWay Powers First-Ever Macy's Thanksgiving Day Parade Official Mobile App

A longstanding American tradition now in its 85^th year, the Macy's Thanksgiving Day Parade kicks-off the holiday season each year with its giant helium balloons, floats of fancy, marching bands, celebrities, performance groups and Santa Claus. The Macy's Thanksgiving Day Parade mobile app will help spectators navigate these events by providing official Parade information, including the route map, Parade line-up, fun facts, photos, videos, and Parade events, along with various ways to explore the surrounding area for dining, restrooms, transportation, tourism destinations, Wifi hotspots and more. Even the guarded Line of March will be available to every spectator for the first time through the mobile app, giving them the ability to accurately predict when a Parade participant will cross their viewing spot.

"The Macy's Thanksgiving Day Parade provides an unforgettable experience for spectators young and old, and with this mobile app spectators won't miss out on a single magical moment," said Puneet Mehta, co-founder of MyCityWay. "By providing Parade patrons with up-to-date Parade information and useful tools for touring the city, this mobile app puts everything you need to have a spectacular start to the holiday season at your fingertips."

Even more unprecedented is the inclusion of a special MyCityWay feature called Clingle that will allow spectators to track a variety of Parade participants in real-time, including 11 marching bands and the Spirit of America and Varsity Spirit Cheer performance groups. Within the official mobile app, spectators will have the option to download Clingle for iOS or Android to track participants and even enter for a chance to win VIP seating tickets through a fun scavenger hunt contest within Clingle. Download the parade app today and "check in" at famous landmarks along the parade route, leaving fun "cling" messages for your friends and family. Hit them all before Tuesday, November 22 at midnight and you'll be automatically entered to win VIP tickets to the parade.

MyCityWay and Macy's are taking the viewing experience to the next level by allowing a spectator from any part of the country to see when a Parade participant has crossed a destination on the Parade route, such as Columbus Circle, in real time and receive a notification with media attachments like photos and videos archived for friends to see and leave comments through Clingle.

Additional information on Parade events, including the always popular yearly balloon inflation event from 3-10 p.m. Wednesday, Nov. 23, will also be available on the mobile app.

"Macy's Thanksgiving Day Parade has always been an event about surprise and spectacle, one that has captured the imagination of the public for 85 years," said Amy Kule, executive producer of Macy's Thanksgiving Day Parade. "With this mobile app, we are putting fun and useful information in the hands of Macy's Parade fans, bringing them closer to the magic."

The 85th Macy's Thanksgiving Day Parade will step-off this year at 9 a.m., Nov. 24, at 77th Street and Central Park West in New York City.

Download MyCityWay's official 85^th Annual Macy's Thanksgiving Day Parade mobile app for iOS or Android. All of the features are also accessible at Macy's Thanksgiving Day Parade website. Tracking features are also available on Clingle's website at www.clingle.com.

Be sure to follow MyCityWay on Twitter and tweet at them during the Parade using the hashtag #MacysParade. You can also friend MyCityWay on Facebook, subscribe to their Tumblr and check out the blog.

About MyCityWay

Co-founded by Archana Patchirajan, Sonpreet Bhatia and Puneet Mehta in 2009, MyCityWay, develops international and U.S. location-based and social mobile apps. The company is based in New York City and launched its mobile applications platform in 2009. For more information, visit http://www.mycityway.com or http://clingle.com.

About Macy's Thanksgiving Day Parade

With more than 50 million viewers across the country and more than 3.5 million spectators that line up along the streets of New York City each year, the Macy's Thanksgiving Day Parade is a national icon that has grown into a world-famous holiday event. For more than 80 years, the Macy's Thanksgiving Day Parade has marked the official start of the holiday season. Growing in size and scale, the Parade proudly marches down a more than 2-mile route in New York City with more than 8,000 participants in tow including Macy's employees, their families, celebrities, athletes, clowns and dance groups spreading holiday cheer. The Parade also features America's best marching bands, fabulous floats and Macy's signature giant helium character balloons. For more information on the Macy's Parade please visit www.macys.com/parade or call the Parade hotline at (212) 494-4495.

Dittoe Public Relations
Michelle Bower, 317-202-2280 x11
michelle@dittoepr.com