Published: November 17, 2011
FXI Demonstrates Any Screen Connected Computing
NEW YORK & TRONDHEIM, Norway - (BUSINESS WIRE) - FXI
Technologies, a hardware and software startup based in Trondheim
Norway, demonstrated today the world's first any screen, connected
computing USB device. Codenamed "Cotton Candy" , this sweet little device
serves as a technology bridge between any display, the Cloud, and any
input peripheral.
The vision for Cotton Candy is to allow users a single, secure point of
access to all personal Cloud services and apps through their favorite
operating system, while delivering a consistent experience on any
screen. The device will serve as a companion to smartphones, tablets,
notebook PCs and Macs, as well as add smart capabilities to existing
displays, TVs, set top boxes and game consoles.
"Today's device functionality is often limited by the size of the screen
it inhabits," said Borgar Ljosland, founder and CEO of FXI Technologies.
"We've turned things upside down, eliminating the screen and delivering
the power of a PC and the web to any screen."
Cotton Candy is a prototype USB stick equipped with an ARM
Cortex -A9 (1.2GHz) CPU, an ARM Mali -400 MP (Quad-core) GPU, Wi-Fi and
Bluetooth, HDMI output and the Android operating system. It decodes
MPEG-4, H.264 and other video formats and display HD graphics on any
HDMI equipped screen. Content is then accessed through a secure FXI web
portal and can be controlled via smartphones, keyboards, mice and other
USB peripherals.
"By leveraging the strengths of ARM CPU and GPU cores, FXI has packed an
amazing amount of computing horsepower into a completely new form
factor," said Pete Hutton, general manager of multimedia processor
division, ARM. "Weighing only 21 grams and so energy-efficient that it
can be powered from a USB port, the Cotton Candy offers a unique
consumer experience, which will bring Cloud computing to almost any
screen."
FXI's Cotton Candy plans to:
-
Provide consumer-friendly access to the Cloud.
-
Accelerate the adoption of "smart screens" .
-
Extend the life of consumer hardware like laptops, monitors, TVs, set
top boxes, tablets and more by accessing the latest OS, software and
apps.
-
Create a single point of content storage.
-
Consolidation and organization of personal digital content.
-
Share media from mobile devices on large screens and projectors -
videos, movies, photos, games and more.
-
Drive down the cost of computing, allowing more people to have a
personal, secure computer.
"With the broad acceptance of Cloud computing and the advancement in
processor technologies, the concept of a "screenless PC" is a natural
evolution in the form factor of computing devices," said Jon Peddie,
president of Jon Peddie and Associates. "The connectivity, flexibility
and multi-screen compatibility of FXI's Cotton Candy makes it like a
computer built specifically for the Cloud."
About the Demonstration
FXI demonstrated Cotton Candy for the first time by connecting it via
HDMI to a 42" HDTV running Android and displaying YouTube videos and 3D
games. Then, they switched to a word processing and spread sheet
application. Next, they unplugged Cotton Candy from the TV and connected
it via USB to a Windows and then a Mac laptop to play Angry Birds on the
Android OS.
"The laptop use case shows how with FXI's patent protected Any Screen
Virtualization Protocol, Cotton Candy can take over a host device's
screen to display Internet connected content," said Ljosland. "We
believe these usage scenarios will be easily adopted by consumers and
FXI's USB connected computing devices will make an ideal companion for
the multitude of digital devices and screens people touch daily."
The implications of a connected companion device are broad and have yet
to fully be discovered. "Imagine any screen being a window to your
digital world," added Ljosland. "The possibilities are endless."
Availability
Currently FXI Tech is sampling prototypes to key OEM partners from the
set top box, memory, PC, mobile phone, appliance, in-car entertainment
and other industries. Consumer pricing has not yet been established, but
product is expected to be available in volume the second half of 2012.
OEMs interested in sampling the device may contact sales@fxitech.com.
About FXI
FXI Technologies (www.fxitech.com)
is a Norway-based hardware and software startup dedicated to making the
world of digital screens smart and personal. Follow FXI on Twitter
@FXITECH.

FXI Technologies
Kim Stowe, 408-839-8750
Director of Marketing
kim.stowe@fxitech.com
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