Published: November 17, 2011
Nintendo Drives Home Fun at the LA Auto Show with Life-Size Mario Karts
LOS ANGELES - (BUSINESS WIRE) - Ever wanted to see a real-life kart from Nintendo's hit Mario Kart
series outside of the Mushroom Kingdom? Nintendo has teamed up with West
Coast Customs to create life-size models of two karts - one for Mario
and one for Luigi - from the upcoming Mario
Kart 7 video game for the portable Nintendo 3DS
system. These unique electric vehicles were unveiled today at the LA
Auto Show, where they will be on display Nov. 18-27 in the lobby of the
West Hall of the Los Angeles Convention Center. Visitors attending the
show will be able to take photos of the karts, sample the Mario Kart 7
game before its Dec. 4 launch and participate in multiplayer game play.
Additionally, members of the GameStop PowerUp Rewards
program will have the opportunity to claim the Mario Kart as his or her
own as part of the monthly Epic Reward Giveaway program. To
be eligible for an Epic Reward Giveaway entry, members must make a
purchase or trade at their local GameStop or on GameStop.com during the
month of December. PowerUp Rewards Pro Members automatically
get two entries with purchase. The lucky winner will be announced in
February; for more information, visit http://www.poweruprewards.com.
West Coast Customs is known for TV shows such as the classic Pimp My
Ride on MTV and the current show Inside West Coast Customs on
the Velocity Network. The company has re-created two vehicles from Mario
Kart 7: the classic Mario Standard kart, complete with glider
attachment for soaring through the air, and the Luigi Bumble V kart,
which resembles a bumblebee and features a rear propeller for underwater
navigation.*
"Mario karts offer more fun per mile than any other vehicle," said
Nintendo of America President Reggie Fils-Aime. "Mario Kart 7 is
a perfect example of the many great games Nintendo has lined up for the
holidays."
"We've played Mario Kart games for years, so it's a dream come
true to bring these karts to life," said West Coast Customs CEO Ryan
Friedlinghaus. "We think people will be blown away by seeing these cool
video game vehicles in person."
In early 2012, an episode of Inside West Coast Customs will show
how West Coast Customs and Nintendo worked together to make these video
game vehicles a reality.
For more information about Mario Kart 7, visit http://www.mariokart7.com.
For more information about West Coast Customs, visit http://www.westcoastcustoms.com.
Remember that Nintendo 3DS features parental controls that let adults
manage the content their children can access. For more information about
this and other features, visit http://www.nintendo.com/3ds.
*Note that while the gliders and propellers on the in-game go-karts let
players soar through the air or drive underwater, these real-life karts
do not. Trust us on this one.
About Nintendo: The worldwide pioneer in the creation of
interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan,
manufactures and markets hardware and software for its Wii home
console, Nintendo 3DS and Nintendo DS family of
portable systems. Since 1983, when it launched the Nintendo
Entertainment System , Nintendo has sold more than 3.8
billion video games and more than 610 million hardware units globally,
including the current-generation Wii, Nintendo 3DS, Nintendo DS,
Nintendo DSi and Nintendo DSi XL , as well as the
Game Boy , Game Boy Advance, Super NES , Nintendo
64 and Nintendo GameCube systems. It has also
created industry icons that have become well-known, household names such
as Mario , Donkey Kong , Metroid , Zelda
and Pokemon . A wholly owned subsidiary, Nintendo of America
Inc., based in Redmond, Wash., serves as headquarters for Nintendo's
operations in the Western Hemisphere. For more information about
Nintendo, please visit the company's website at http://www.nintendo.com.
Note to editors: Nintendo press materials are available at http://press.nintendo.com,
a password-protected site. To obtain a login, please contact Deanna
Talamantez at 213-438-8742 or dtalamantez@golinharris.com.
Users can receive instant Nintendo information by subscribing to the
site's RSS feed.

GOLIN HARRIS
Kristie Tomkins, 213-438-8830
ktomkins@golinharris.com
or
Eileen
Tanner, 509-628-1993
etanner@golinharris.com
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