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MGA Launches Lalaloopsy(TM) Into the Entertainment Universe!

VAN NUYS, Calif., Nov. 17, 2011 /PRNewswire/ -- Buoyed by sold-out sales and outstanding reviews for the second year in a row, the powerful Lalaloopsy(TM) brand buzz continues as MGA Entertainment launches an all-new Lalaloopsy(TM) web series - premiering exclusively on YouTube. Designed to encourage a child's imagination and foster creativity, each Lalaloopsy(TM) webisode follows the adventures and misadventures of a beloved group of Lalaloopsy(TM) characters as they learn important life lessons about friendship, kindness, diversity and individuality.

With five webisodes slated to air, the recent release of the first ever Lalaloopsy(TM) webisode, "Jewel Sparkles' Unbirthday Party!," sparked more than 400,000 YouTube views. The just released second episode, "Mittens Fluff 'N' Stuff Wants a Snow Day" is now available at www.YouTube.com/Lalaloopsy. Like us on www.facebook.com/lalaloopsy to receive future Lalaloopsy(TM) webisode updates!

In addition to the new Lalaloopsy(TM) webisodes, MGA Entertainment is currently in full production of the first-ever Lalaloopsy(TM) feature length movie. This made-for-DVD feature will be released in March 2012.

About MGA Entertainment, Inc.

MGA Entertainment, a consumer entertainment products company headquartered in Van Nuys, California, manufactures innovative lines of proprietary and licensed products including toys and games, dolls, consumer electronics, home decor, stationery and sporting goods. The MGA family includes award-winning brands such as Little Tikes®, Lalaloopsy, Bratz®, Moxie Girlz(TM), BFC, Ink(TM), Rescue Pets® and Zapf®. The Company is continuing its tradition of creating imaginative doll brands for girls. For more information please visit: www.mgae.com, www.littletikes.com, www.lalaloopsy.com, www.bratz.com, www.moxiegirlz.com, www.moxieteenz.com, and www.bfcink.com.

Susan Hale
MGA Entertainment
818/221-4326 shale@mgae.com

SOURCE MGA Entertainment, Inc.