NEWS

WIRES

OTHER

U.S. Olympic Committee and Oakley Announce Team USA Collection

Oakley's Team USA Eyewear Collection (Photo: Business Wire)

" Oakley is a true partner to Team USA, creating products that aid in the performance of our athletes in competition and supporting our mission of developing our current and future Olympians and Paralympians," said USOC Managing Director of Consumer Products Peter Zeytoonjian. "We are excited about the Team USA product line and look forward to working with Oakley through the London Games and beyond."

The Team USA eyewear collection includes four men's sunglass designs (one of which is available in two renditions) and two women's designs. Each of the special editions is highlighted with United States Olympic Team colors, and the Team USA mark is laser etched at the corner of the lens. The collection will be available at Oakley.com and through the company's domestic distribution channels. In addition, the U.S. Olympic Committee will sell the products online via TeamUSAShop.com and through storefronts at its training centers.

"We are proud to be the official licensee and eyewear supplier to Team USA and the USOC for the London 2012 Olympic Games and years to come," said Scott Bowers, Oakley's Senior Vice President of Global Marketing and Brand Development. "This unique collection lets customers support and share the pride of Team USA, and it features the same advanced technologies that many Olympic and Paralympic athletes depend on for the most important performances of their careers."

The first-ever performance-based eyewear supplier to Team USA, Oakley owns licensing rights for protective, active, lifestyle and corrective eyewear including glasses, sunglasses, goggles, and associated accessories. In addition to supplying product to the U.S. delegation at the London 2012 Olympic and Paralympic Games, a percentage of Team USA eyewear collection sales will support the training of U.S. Olympic and Paralympic athletes and hopefuls.

A single-lens sport shield that has redefined performance and protection, Oakley Radar sunglasses will be available in two Team USA SKUs. As with all offerings in the special collection, the frames are matched with premium performance lens tints that complement their coloration. The interchangeable dual-lens sport sunglasses known as Jawbone and Flak Jacket are part of the collection, as is the popular lifestyle design called Fuel Cell .

The women's collection will launch in early 2012 and will include the Team USA Commit , a sport favorite that lets athletes adapt to their environment with an interchangeable lens design. Also featured is the Team USA Miss Conduct , an active lifestyle sunglass with gradient tinting for its rimless toric lens.

Many Olympic athletes rely on Oakley performance eyewear for optical clarity, uncompromising protection and superior comfort. Oakley has engineered a full array of premium lens tints that adapt vision and maximize performance for any environment, and the company's patented lens technologies offer the performance edge of High Definition Optics (HDO). Oakley eyewear offers superior visual fidelity for true, accurate vision that improves concentration and mental focus, reduces eyestrain and squinting, and enhances relaxation by reducing wind exposure and filtering out harsh glare. Olympic athletes can also depend on the company's impact protection and 100% UV filtering.

In addition to offering the optical clarity, precision and protection of High Definition Optics (HDO), Oakley eyewear gives Olympians critical performance advantages by reducing eyestrain and squinting while improving concentration and relaxation to help maintain mental focus.

About the USOC

The United States Olympic Committee (USOC) is recognized by the International Olympic Committee as the sole entity in the United States whose mission involves training, entering and underwriting the full expenses for the U.S. teams in the Olympic, Paralympic, Pan American and Parapan American Games. In addition to being the steward of the U.S. Olympic Movement, the USOC is the moving force for support of sports in the United States that are on the program of the Olympic, Paralympic, Pan American and Parapan American Games.

For more information, please contact USOC Communications at (719) 866-4529 or visit www.TeamUSA.org. Follow us on Twitter and Facebook.

About Oakley, Inc.

Established in 1975 and headquartered in Southern California, Oakley is one of the leading sports brands in the world. The holder of more than 600 patents, Oakley is continually seeking problems, solving them with inventions and wrapping those inventions in art. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with innovations that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is famed for its insuperable lens technologies such as High Definition Optics (HDO) which is incorporated into all Oakley sun and prescription eyewear, and all premium Oakley goggles. Oakley has extended its leadership position as the world's leading sports eyewear brand into accessories collections. Laser focused on the consumer, Oakley has both men's and women's product lines that target Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group. Additional information is available at oakley.com. Follow Oakley on Twitter and Facebook.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50076896&lang=en

USOC editorial contact:
USOC Communications
Jon Mason, 719-866-2142
jon.mason@usoc.org
or
Oakley editorial contact:
Public Relations, Oakley
Dara Reiter, 949-900-7298
dreiter@oakley.com