Published: November 16, 2011
Northwest Florida's Emerald Coast CVB Launches 'Boast the Coast' Campaign
DESTIN & FORT WALTON BEACH & OKALOOSA ISLAND, Fla. - (BUSINESS WIRE) - Northwest Florida's Emerald Coast Convention & Visitors Bureau
officially announces the launch of the national 'Boast the Coast'
campaign to thank visitors for returning to Northwest Florida's upper
Gulf coast in record numbers during the 2011 season. A multi-city
interactive Emerald Coast RV tour will make stops at area malls, events
and attractions giving away prizes from destination stays and BCS Bowl
Game tickets to Super Bowl tickets and two Bourget motorcycles* (http://www.emeraldcoastfl.com).
"We're thrilled to reveal the first phase of the campaign as we set out
across the country to thank visitors who consider the Emerald Coast
their second home," says Emerald Coast Convention & Visitors Bureau
President and CEO Mark Bellinger. "This is our way to show appreciation
to the many families that continue to return to the Destin, Fort Walton
Beach and Okaloosa Island beaches year after year."
To kick off the campaign trail, the Emerald Coast RV makes its first
stop in Houston on Wednesday, Nov. 16, followed by Dallas on Friday,
Nov. 18. While in the Lone Star State, the RV will visit Katy Mills Mall
in Houston, as well as the Stockyards Championship Rodeo, North East
Mall and Grapevine Mall in Dallas, blasting the best beach music,
engaging locals in games, giveaways and more.
Future stops will include Atlanta, Knoxville, Nashville, Memphis,
Louisville, Cincinnati and Indianapolis. To find out where the Emerald
Coast RV will be stopping next, trail tracking is available online at
facebook.com/floridasemeraldcoast. On-site giveaways will be featured at
each stop; from destination diversions from area partners to Emerald
Coast branded merchandise. For those who can't make it to an RV tour
stop, Emerald Coast fanatics are eligible to win prizes by registering
online at facebook.com/floridasemeraldcoast.
Unpretentious, breathtakingly-beautiful and named the "No. 1 Beach Town
in the South" for 14 consecutive years by the readers of Southern
Living, Northwest Florida's Emerald Coast is famous for 24 miles of
sugar-white sands and emerald-green waters. Year-round, vacationers
indulge in simple pleasures -- from the "World's Luckiest Fishing
Village" and spirited beachside celebrations to challenging holes of
golf and 13,000 affordable, Gulf-edged accommodations.
For more information on Northwest Florida's Emerald Coast 'Boast the
Coast' campaign, visit www.emeraldcoastfl.com/
and www.facebook.com/floridasemeraldcoast
or call the Emerald Coast Convention & Visitors Bureau at
800.322.3319.
* Not all prizes will be given away in 2011. All entries will be
eligible to receive prizes in 2012 if not deemed to be given away until
then.
The Zimmerman Agency
Michelle Kelly or Anna Whiddon,
850-668-2222
AWHIDDON@ZIMMERMAN.COM
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