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Best Mobile Apps and Best Mobile Websites to Be Named by Web Marketing Association

(Logo: http://photos.prnewswire.com/prnh/20101214/NY16851LOGO )

"While many mobile applications are tools that make life easier for millions of people, they also are an effective advertising tool to build brand awareness and engage consumers where ever they may be," said William Rice, president of the Web Marketing Association. "Whether for the iPhone, Blackberry, or Android phones, mobile apps are becoming a must have marketing tool. The IAC Awards provides an opportunity to show the world your expertise in this emerging field. It's also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects."

The 2012 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2012 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

In addition to mobile applications, Awards will be presented within each of the industry categories and advertising formats such as:

Social Media
Web sites (including microsites and landing pages)
Online ads (including banner, pop-up or interstitial)
Rich media ads
Email message campaign
Online newsletter campaign
Online applications
Integrated ad campaign
Online Video
Ads the client did not choose

"We believe that winning an industry specific award is more valuable to the participant. It allows the participants to be judges against their peers, just like in the marketplace," said Rice.

Best of show award for each format will be selected from among the industry winners. Ads eligible for entry in the competition must have run during the period from January 1, 2011 through January 31, 2012 (except for the Ads the client did not choose format which do not have to have run.)

HBO won Best of Show for Mobile for their work on Eastbound & Down S2 - Kenny Powers Home Run Fiesta.

Other top winners in the mobile category in 2011 include:

    Agence Virtuelle SA won Best Airline Mobile application for easyJet
     Deutschland
    IQ: TRAFFIQ Professional Services won Best Automobile Mobile
     application  for Gooding iPhone Application
    ING DIRECT won Best Bank Mobile application  for ING DIRECT's
     Official App of Savers
    VML won Best Beverage Mobile application  for G Series Sports
     Illustrated iPad App and Best Entertainment Mobile application  for
     Copia for the iPad
    Sequence won Best Computer: Hardware Mobile application  for Sonos
     iAd
    Rosetta won Best Consumer Goods Mobile application  for OMX Holiday
     Party Bingo
    World Wide Web Domination won Best Education Mobile application, Best
     School Mobile application and Best University Mobile application for
     Limkokwing University -iPhone App
    John Shegerian won Best Environmental Mobile application  for My
     Recycling List
    Post + Beam won Best Fashion or Beauty Mobile application  for
     tokidoki me!
    E*TRADE Financial Corp. won Best Financial Services Mobile
     application  for E*TRADE Mobile Pro for iPad
    IQ won Best Food Industry Mobile application  for Tesco Real Foods
     Mobile and Best Shopping Mobile application  for Home Shopping
     Network Mobile
    Aristotle won Best General Interest Mobile application  for Arkansas
     State Parks App
    Alexander and Tom, Inc won Best Government Mobile application  for
     ParkPoints
    Influence Interactive won Best Health Care Mobile application  for
     CA125 and HE4 Ovarian Cancer Biomarker Tool
    The Halo Group won Best Insurance Mobile application  for Guy
     Carpenter MetaRisk
    Walt Disney Parks & Resorts Online won Best Leisure Mobile
     application  for Disney Dinner Out Mobile
    Hitchcock Fleming & Associates won Best Mobile Mobile application
     for Assurance ComforTred Touring Mobile Tag
    mcgarrybowen won Best Non-Profit Mobile application  for Central
     Park Conservancy iPhone App
    DigitalRx won Best Pharmaceuticals Mobile application  for Sickle
     Cell Iron Invaders Mobile App
    Agencing SA won Best Radio Mobile application  for Chillout.FM -The
     ultimate Chilllout music radio
    Irvine Company Apartment Communities won Best Real Estate Mobile
     application  for MyRental-Living.com iPhone App
    Hospitality eBusiness Strategies won Best Restaurant Mobile
     application  for Vu Restaurant Mobile Site
    InterContinental Hotels Group won Best Travel Mobile application  for
     InterContinental Hotels Concierge Insider Guides iPad App
    HBO won Best TV Mobile application and Best of Show Mobile
     application  for Eastbound & Down S2 -Kenny Powers Home Run Fiesta
     and won Outstanding Mobile application  for Boardwalk Empire iPad
     App
    Miles Media won Outstanding Mobile application  for San Antonio's
     Official iTravel Guide

Industries represented in the 2012 IAC Awards include the following: advertising, advocacy, airline, application service provider, arts, associations, auction, automobile, b2b, bank, beverage, biotechnology, broadcasting, brokerage, catalog, computer hardware, computer retailer, computer software, construction, consulting, consumer goods, credit union, design, directory or search engine, diversified business, education, email, employment, energy, entertainment, environmental, events, e-zine, faith-based, family, financial services, food industry, game site, general interest, government, health care, home building, hotel and lodging, information services, institutional services, insurance, interactive services, international business, internet service provider, intranet, investor relations, investment, legal, leisure, magazine, marketing, manufacturing, media, medical, military, movie, music, mutual fund, news, newspaper, non-profit, other, pharmaceuticals, portal, professional services, public relations, publishing, radio, real estate, regional, restaurant, retail, school, shopping, small business, social network, sports, telecommunication, toy & hobby, transportation, travel and university.

Judging for the IAC Awards will take place in February, 2011, and winners will be notified by e-mail one week prior to the general announcement of winners in March, 2011. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as J. Walter Thompson, Blattner Brunner, Ogilvy Interactive, Comedy Central, National Cable & Telecom Association, Sun Microsystems, Refinery, Euro RSCG, New York Post Interactive, EPB Interactive, The Cincinnati Enquirer, Xerox, Art Institute of Pittsburgh, Modem Media, and Answerthink.

The 2012 Internet Advertising Competition Awards are sponsored by Burst Media, BGT Partners, PR Newswire, ExactTarget, EContent Magazine, ad:tech conferences, Internet World UK, MycroBurst, Search Engine Strategies, We Build Pages, Webmaster Radio and Website Magazine. The Web Marketing Association thanks all of its sponsors for helping to make this annual competition possible.

About the Web Marketing Association

The Web Marketing Association is an organization working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of online advertising, Internet marketing and promotion used to attract visitors to Web sites. The Web Marketing Association's two annual award programs, the WebAward Competition and the Internet Advertising Competition Awards, have been helping interactive professionals promote themselves, their companies, and their best work to the outside world since 1997.

SOURCE Web Marketing Association