Published: November 10, 2011
Together With Summit Entertainment, Yahoo! Hosts the Official Online Experience for THE TWILIGHT SAGA: BREAKING DAWN - PART 1
SUNNYVALE, Calif. & LOS ANGELES - (BUSINESS WIRE) - Yahoo! Inc. (NASDAQ: YHOO), the premier digital media company, and
Summit Entertainment announced today a comprehensive digital
promotional, broadcast and content experience for THE TWILIGHT SAGA:
BREAKING DAWN - PART 1.
Yahoo! will help Summit unleash the power of the digital canvas as a
storytelling medium with a custom-built experience for THE TWILIGHT
SAGA: BREAKING DAWN - PART 1 that will live on Yahoo! Movies, the No.1
movie-focused site with 25 million monthly visitors and across Yahoo!'s
leading entertainment sites, with over 80 million monthly users
combined*. The site will feature access to insider events - including a
live broadcast from the film's premiere - as well as exclusive content
and an exciting sweepstakes.
Yahoo!'s campaign for THE TWILIGHT SAGA: BREAKING DAWN - PART 1 includes
a week-long promotion on the Yahoo! home page, the biggest destination
on the web with more than 100 million unique monthly users*. The home
page promotion includes a unique countdown clock running from November
14-17, which will be accompanied by exclusive film content. Promotional
activities for THE TWILIGHT SAGA: BREAKING DAWN - PART 1 will also
extend across Yahoo! Music, omg! from Yahoo! (29 million monthly U.S.
visitors*) and Yahoo! Mail (94 million monthly U.S. visitors*),
directing fans to this digital destination for all Twilight Saga-related
content.
"With over 180 million users every month and the power to reach most
moviegoers in America, Yahoo! is the digital media partner of choice for
Hollywood studios. We bring movies to life online with creative and rich
online experiences that complement the visual storytelling on the big
screen," said Ross Levinsohn, Yahoo! EVP, Americas region. "Only on
Yahoo! will you find the never-before seen footage and incredible
experiences that Twilight fans crave. We are thrilled to be helping
build anticipation for Summit's next installment of THE TWILIGHT SAGA."
Yahoo! Movies will livestream the highly-anticipated red carpet arrivals
at the premiere in Los Angeles on Monday, November 14, starting at 5:00
PM PT at http://movies.yahoo.com/twilight.
The livestream will also include interviews with key filmmakers and
talent - a premium broadcast only otherwise available to event
attendees. During the live broadcast, Twilight fans will be encouraged
to submit questions for the stars via Facebook. On site at the red
carpet premiere at L.A. Live, Yahoo! will provide a co-branded social
experience with a "Twi-Fi Lounge," with daily programming and free
prizes where fans can meet cast members, mingle, and have a "wedding"
photo taken with an "Edward Cullen" standee, and share their photos with
their social networks.
As part of a daily "Say 'I Do' Sweepstakes" giveaway during the first 18
days of November, Yahoo! Movies is giving away a variety of prizes
leading up to the premiere including a Volvo S60 R-Design sports sedan -
the model driven by Edward Cullen in the movie - along with tickets to
the film premiere. More details are available at the Yahoo! Movies
Facebook page which will host the sweepstakes (https://www.facebook.com/#!/YahooMovies?sk=app_224290160967469).
Both Summit Entertainment and Yahoo! will co-promote the experience via
social media and other channels, including promotional ad placements
across the Yahoo! network.
The next chapter of THE TWILIGHT SAGA will be released as two separate
films with the first of the two - THE TWILIGHT SAGA: BREAKING DAWN -
PART 1 - slated to be released in theatres on November 18, 2011 and the
second coming to theatres on November 16, 2012. Academy Award winner
Bill Condon directed both films starring Kristen Stewart, Robert
Pattinson and Taylor Lautner. In THE TWILIGHT SAGA: BREAKING DAWN - PART
1, Bella (Stewart) and Edward (Pattinson), plus those they love, must
deal with the chain of consequences brought on by a marriage and
honeymoon, and the tumultuous birth of a child... which brings an
unforeseen and shocking development for Jacob Black (Lautner). With more
of the romance, passion, intrigue and action that made TWILIGHT, THE
TWILIGHT SAGA: NEW MOON and THE TWILIGHT SAGA: ECLIPSE worldwide
blockbusters, THE TWILIGHT SAGA: BREAKING DAWN - PART 1, based on
Stephenie Meyer's bestselling book series, begins the conclusion of the
tale of vampire love, boundless friendship, acceptance, and finding your
true self. The project, based on the fourth novel in author Stephenie
Meyer's Twilight series, is written by Melissa Rosenberg with Wyck
Godfrey, Karen Rosenfelt and Stephenie Meyer producing.
*Source: comScore, September 2011
ABOUT YAHOO!
Yahoo! (NASDAQ:YHOO) is the premier digital media company, creating
deeply personal digital experiences that keep more than half a billion
people connected to what matters most to them, across devices and around
the globe. And Yahoo!'s unique combination of Science + Art + Scale
connects advertisers to the consumers who build their businesses. Yahoo!
is headquartered in Sunnyvale, California. For more information, visit
the pressroom (pressroom.yahoo.com)
or the company's blog, Yodel Anecdotal (yodel.yahoo.com).
Yahoo! is the trademark and/or registered trademark of Yahoo! Inc.
All other names are trademarks and/or registered trademarks of their
respective owners.
ABOUT SUMMIT ENTERTAINMENT, LLC Summit Entertainment, LLC is a
worldwide theatrical motion picture development, financing, production
and distribution studio. The studio handles all aspects of marketing and
distribution for its own internally developed motion pictures as well as
acquired pictures. Summit Entertainment, LLC also represents
international sales for both its own slate and third party product.
Summit Entertainment, LLC releases on average 10 to 12 films annually.

Media Contacts:
Yahoo!
Lisa Goodwin, 408-349-1075
lgoodwin@yahoo-inc.com
Copyright © 2012, Business Wire, Inc., All rights reserved.
Copyright © 2012, NewsBlaze,
Daily News