Daily News header

Cartier and Air 'Painted Love' Debuts On Facebook Today

By  

Cartier, the iconic luxury brand, premiered "Painted Love" today on Facebook.

This is a first for Cartier, connecting with their consumers in social media. "Painted Love" is an exclusive short film collaboration with New York based director Waverly, and French band Air.

Waverly is known for LCD Soundsystem, The Rapture, Deathcab for Cutie, and TV on the Radio.

You can see the short film and download the Air track. "Painted Love" is to launch worldwide November 11 on VEVO, available on all digital Cartier sites starting November 16.

painted love
Rolling Stone calls the collaboration "romantic, surreal, and stylish." StyleCaster.com commends Cartier's tech-forward strategy saying, "if this isn't a sign of the times, I don't know what is."

"Painted Love" revisits the myth of Pygmalion and Galatea - the impossible encounter between an artist and his muse. The film takes place in a downtown Manhattan loft and depicts the story of a young painter and his quest for his love and his obsession to attain her.

"Cartier has strong French culture. It is something we feel very close to. What brought me to compose the slightly extreme music is this connection that Cartier has built with creators, contemporary art and the Foundation. There is a long and genuine history between Cartier and artistic creation, and I thought it was a very good opportunity for us to experiment with different sounding music than what we could have done for another band.*" says Jean-Benoît Dunkel of "Air."

Since 2007, Cartier has invited international artists to freely express themselves to answer the question "How far would you go for Love?". "Painted Love" by Air follows the footsteps of Cartier's tradition of artistic collaborations. Most recently, they teamed up with Olivier Dahan (who directed 12 short LOVE films in 2007), with "l'oeuvre XXX" in 2008- the exclusive concept album that achieved cult statusincluding such artists as Marion Cotillard, Lou Reed, Phoenix and Ryuchi Sakamoto, and then with Camille Henrot (Marcel Durchamp Prize) who showed her work at the Fondation Cartier in 2010.

The Making Of Painted Love

  Please leave a comment here     If it does not display within 10 seconds, please refresh the page

Related Top Stories News

Scammers are luring victims in with the promise of a $200 Kroger gift card. To get the gift card, victims must give up personal information and sign up for an expensive service.
Andrew Lincoln, playing Rick Grimes in The Walking Dead Season 5, talks to Russell W. Dickson about the action, the family and the fans.
The Bipolarized documentary creates awareness of blind spots and pitfalls plaguing traditional mental health care so more informed decisions can be made.
The US is making progress to combat food insecurity. In 2013, the Feed the Future initiative helped nourish more than 12.5 million children.
As the seminar Cleaner Green: Understanding Low Carbon Development in India - was over on 16 September, I returned to my home city Guwahati to a massive flood in Assam and neighboring Meghalaya days after.
One man ran for his life, but Kangbura Terang and Biren Kathar fell prey to the irate tiger, both gained lesions to their face, limbs and abdomen.

 

NewsBlaze Writers Of The Month



Popular Stories This Month

newsletter logo

NewsBlaze
Copyright © 2004-2014 NewsBlaze Pty. Ltd.
Use of this website is subject to our Terms of Service and Privacy Policy  | DMCA Notice               Press Room   |    Visit NewsBlaze Mobile Site