Published: November 09, 2011
Eye Tracking and EEG: Perfectly Combined
BOSTON - (BUSINESS WIRE) - At this week`s Neuroscience 2011 conference (Nov 12-16, 2011), the
premier venue for Neuroscientists around the world, two leading
technology companies present live demonstrations of a new solution for co-registration
of eye tracking and EEG. The integration of eye
tracking and EEG data provides important insights for all application
fields in which visual attention and emotional or cognitive reaction is
of central interest (e.g. Brain-Computer Interface, Neuromarketing,
Learning, and Behavior). SensoMotoric
Instruments (SMI), world leader in scientific eye
tracking technology, and Brain
Products, leading manufacturer of hard- and software
for neurophysiological research, will demonstrate setup and workflow of
the co-registered data collection and analysis. The integrated solution
combines the SMI
RED500 remote eye tracker, Brain Product's actiCAP EEG
system and BrainVision Analyzer 2, Brain Products EEG signal analysis
software. -> Learn
more
SMI RED500 high-speed remote eye tracking device and subject wearing the actiCAP (Photo: Business Wire)
Co-registration is emerging as the method of choice to evaluate
the interplay of visual experience and neural activity in order to
determine the emotional engagement of consumers, examine damages to the
visual system of patients, compare brain activity with behavioral
activity in cognitive psychology or develop multimodal interaction
interfaces. Brain Products and SMI have worked extensively to extend the
integration and data link options of their products to provide a
scientifically sound integration on the data level. Some of the renowned
users working with Brain Products EEG and SMI Eye Tracking Solutions are
Humboldt University and Free University Germany, Kook-Min University and
Yonsei University Korea and Russian Academy of Medical Sciences.
"The new BrainVision Analyzer 2 module combines eye tracking and
EEG data in one dashboard. Customers interested in this combination will
no longer have to program their own scripts to merge co-registered data.
This step will be managed by our analysis software, allowing the
researchers to focus on data analysis," says Pierluigi Castellone,
General Manager of Brain Products.
"BrainVision Analyzer 2 uses the configurable synchronization
signals of SMI Experiment Center software to align the eye tracking data
with the EEG data stream. The SMI
RED500, world`s first binocular 500Hz remote eye tracking device,
is the ideal solution for co-registration studies due to its
contact-free design, high accuracy and low latency measurement
properties, " says Christian Villwock, Director of SMI's Eye and Gaze
Tracking Systems business.
Register
now for a live Eye Tracking & EEG demo on
November 14 & 15 at Neuroscience 2011.
About the co-registration project: http://tinyurl.com/EyeTracking-EEG
About SensoMotoric Instruments GmbH: www.smivision.com/company
About Brain Products: www.brainproducts.com
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50063602&lang=en
SensoMotoric Instruments
Stefanie Gehrke, Marcom
Manager
marcom@smi.de
Tel:
+49 (0) 172 3808 537
or
BrainProducts
Stefanie
Rudrich, Head of Marketing
marketing@brainproducts.com
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