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All-New Kindle Family - Kindle, Kindle Touch, Kindle Touch 3G and Kindle Fire - Coming to Over 16,000 Retail Locations Across the U.S.

"Kindle Fire is a fully integrated, end-to-end service that gives customers access to over 18 million movies, TV shows, books, magazines, apps and games," said Mike McKenna, Vice President, Amazon Kindle. "We're excited to be working with popular retailers across the country to offer their customers Kindle Fire as well as Kindle, Kindle Touch and Kindle Touch 3G this holiday. Customers can order our new Kindles on Amazon.com or simply go to a store in their neighborhood to pick one up starting next Tuesday."

"We are excited to work with Amazon to provide consumers the opportunity to touch, test, try and buy the Kindle Fire in all Best Buy and Best Buy Mobile stores nationwide," said Wendy Fritz, senior vice president of Computing at Best Buy. "The Kindle Fire and other new products in the Kindle family will be some of the hottest gifts this holiday season and we are delighted to offer these devices as part of our ever-expanding tablet and e-reader selection at Best Buy."

"Target is offering the new family of Kindle devices, including the Kindle Fire, to ensure Target is a convenient one-stop-shop for all of the season's must-have gifts," said Nik Nayar, vice president merchandising, Target.

The new $79 Kindle is for readers who want the lightest, most compact Kindle at an incredible price. The latest generation Kindle features a new design that is 30 percent lighter at just 5.98 ounces, 18 percent smaller, and turns pages 10 percent faster, yet it still features the same 6-inch, most advanced electronic ink display that reads like real paper, even in bright sunlight. Kindle Touch is a new addition to the Kindle family with an easy-to-use touch screen that makes it easier than ever to turn pages, search, shop, and take notes - still with all the benefits of the most advanced electronic ink display. Kindle Touch is just $99. Kindle Touch 3G is the top of the line e-reader and offers the same new design and features of Kindle Touch, with the unparalleled added convenience of free 3G, all for just $149.

Kindle Fire is a fully-integrated, end-to-end service that gives customers access to more than 18,000,000 movies, TV shows, songs, books, magazines, apps and games, as well as free storage in the Amazon Cloud, Whispersync, vibrant color touch screen, a powerful dual-core processor, and Amazon Silk - Amazon's new revolutionary web browser that accelerates the power of the mobile device by using the computing speed and power of the Amazon Web Services Cloud.

The all-new Kindle (www.amazon.com/kindle) is currently available and ships today at Amazon.com and retail locations across the U.S.; Kindle Fire (www.amazon.com/kindlefire) is currently available for pre-order on Amazon.com and will be available from retail locations starting November 15; Kindle Touch (www.amazon.com/kindletouch) and Kindle Touch 3G (www.amazon.com/kindletouch3G) are also currently available for pre-order on Amazon.com.

Images of the new Kindle family are available at www.amazon.com/pr/kindle.

About Amazon.com

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. The new latest generation Kindle is the lightest, most compact Kindle ever and features the same 6-inch, most advanced electronic ink display that reads like real paper even in bright sunlight. Kindle Touch is a new addition to the Kindle family with an easy-to-use touch screen that makes it easier than ever to turn pages, search, shop, and take notes - still with all the benefits of the most advanced electronic ink display. Kindle Touch 3G is the top of the line e-reader and offers the same new design and features of Kindle Touch, with the unparalleled added convenience of free 3G. Kindle Fire is the Kindle for movies, TV shows, music, books, magazines, apps, games and web browsing with all the content, free storage in the Amazon Cloud, Whispersync, Amazon Silk (Amazon's new revolutionary cloud-accelerated web browser), vibrant color touch screen, and powerful dual-core processor.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, and www.amazon.es. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

Amazon.com, Inc.
kindlepr@amazon.com
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