Published: November 08, 2011
Univision Television Group to Participate in Dyle Mobile TV Consumer Launch with Stations in Miami and Los Angeles
NEW YORK & LOS ANGELES - (BUSINESS WIRE) - The Mobile Content Venture (MCV) and Univision Television Group today
announced Univision will join the network of broadcasters deploying
Dyle , the consumer-facing brand representing live mobile television, in
the Los Angeles (KMEX) and Miami (WLTV) markets. MCV is a joint-venture
dedicated to facilitating a national mobile content service that
delivers live television to mobile devices.
Joining the more than 70 U.S. stations, including Pearl Mobile DTV (Belo
Corp., Cox Media Group, E.W. Scripps Co., Gannett Broadcasting, Hearst
Television Inc., Media General Inc., Meredith Corp., Post-Newsweek
Stations Inc. and Raycom Media), as well as NBC, Telemundo, Fox, Bahakel
and ION Television, which have previously announced plans to enable
their stations to transmit a mobile broadcast, Univision will enable
registered Dyle users to watch live Univision broadcasts on mobile
devices in two of the largest U.S. Hispanic markets. Today, Univision
stations in Los Angeles and Miami are among the top-rated stations in
the market among adults 18 to 34 and 18 to 49. In addition, Univision
will be implementing standards-based conditional access and will be
fully compatible with the Dyle mobile application.
"As the Dyle mobile TV footprint continues to expand, we are especially
pleased to see the leading Spanish-language media networks support the
Dyle consumer launch in 2012," said Salil Dalvi and Erik Moreno, co-GM's
of MCV. "The addition of Univision stations reinforces the consumer
appetite for live TV on mobile devices and ensures Dyle will reach a key
Hispanic audience, who over-index in mobile content usage."
"Our participation in MCV speaks to our commitment to making the most
popular content for Hispanic Americans available to our audiences across
platforms," said Kevin Cuddihy, President of Univision Television Group.
In 2011, MCV expects to offer the mobile video service on more than 72
stations in 32 markets, reaching 50 percent of the U.S. population. The
markets include: New York, Los Angeles, Chicago, Philadelphia, San
Francisco, Dallas, Washington D.C., Atlanta, Houston, Detroit, Tampa,
Phoenix, Minneapolis, Orlando, Portland, Cincinnati, Greenville, West
Palm Beach, Birmingham, Knoxville, Miami, Las Vegas, Denver, St. Louis,
Cleveland, Charlotte, Seattle, Raleigh, Kansas City, Columbus, Tulsa and
Montgomery.
About Mobile Content Venture
Mobile Content Venture (MCV) is a joint-venture comprising 12 major
broadcast groups, including Belo Corp., Cox Media Group, E.W. Scripps
Co., Gannett Broadcasting, Hearst Television Inc., Media General Inc.,
Meredith Corp., Post-Newsweek Stations Inc. and Raycom Media, all of
which are part of the standalone entity known as Pearl Mobile DTV, LLC,
as well as Fox, ION Television, and NBC. MCV aims to facilitate the
development of a new national mobile digital television service by
utilizing existing broadcast spectrum to enable member companies to
deliver content to mobile devices, including live and on-demand video,
local and national news from print and electronic sources, as well as
sports and entertainment programming. For more information go to www.themcv.com
About Univision Communications Inc
Univision Communications Inc. (UCI) is the leading media company serving
Hispanic America. Its assets include Univision Network, one of the top
five networks in the U.S. regardless of language and the most-watched
Spanish-language broadcast television network in the country reaching
97% of U.S. Hispanic households; TeleFutura Network, a general-interest
Spanish-language broadcast television network reaching 88% of U.S.
Hispanic households; Univision Cable Networks, including Galavisión, the
country's leading Spanish-language cable network, and a suite of six
cable offerings - De PelÃcula, De PelÃcula Clásico, Bandamax, Ritmoson,
Telehit and Clásico TV; Univision Studios, which produces and
co-produces reality shows, dramatic series and other programming formats
for the Company's platforms; Univision Local Media, which owns and/or
operates 62 television stations and 70 radio stations in major U.S.
Hispanic markets and Puerto Rico; Univision Interactive Media, a network
of national and local online and mobile sites including Univision.com,
which continues to be the #1 most-visited Spanish-language website among
U.S. online Hispanics, Univision Móvil, a longstanding industry-leader
with unique, relevant mobile products and services, and Univision
Partner Group, a specialized advertising and publisher network.
Headquartered in New York City, UCI has television network operations in
Miami and television and radio stations and sales offices in major
cities throughout the United States. For more information, please visit www.univision.net.

For Mobile Content Venture
Horn Group
Ben Billingsly,
646-202-9766
ben.billingsley@horngroup.com
or
Univision
Rosemary
Mercedes, 212-455-5335
rmercedes@univision.net
or
For
Pearl:
Brainerd Communicators
Nancy Zakhary, 212-986-6667
nancy@braincomm.com
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