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Polaroid Announces the Z340 Instant Digital Camera

Since the launch of the Polaroid Land Camera in 1948, the first instant camera, people around the world have enjoyed the magic of Polaroid instant photography. The Polaroid Z340 camera delivers the same instant experience that is synonymous with the Polaroid brand: a simple, quick and easy way to capture, print, share and create with snapshots from our lives.

Unlike any other camera available today, the Polaroid Z340 pays homage to its analog predecessors, yet contains an advanced, easy-to-use digital feature set. Designed for portability, the Z340 combines a 14.0 megapixel digital camera with a ZINK-enabled printer using the ink-free Zero Ink Printing Technology from ZINK Imaging to deliver a 3x4'' print - the same size as the classic Polaroid photos that captured millions of special memories over the past 63 years. The Polaroid Z340 camera gives you even more options for instant printing: choose the iconic Polaroid Classic Border Logo or full bleed and contemporary 3x4'' photos.

"Polaroid photos connect people together in a way that is more personal than any photo tag, slideshow or comment box, yet digital images shape our stories," said Scott W. Hardy, President, Polaroid. "The Z340 brings these two worlds together in harmony by merging the excitement of the instant printing experience with the ease of digital photography and sharing. We're very excited to share the wonders of instant photography with a new generation."

Designed to be both a digital and instant camera, the Z340 is a part of the Polaroid experience that injects more life, meaning and features into your photos than any other imaging device:

    1. Fuses the digital and analog worlds: Featuring a 14.0 megapixel digital
       camera and integrated ZINK printer, the Z340 camera produces vibrant
       photos with the patented ZINK Paper®, an advanced composite material
       with cyan, yellow, and magenta dye crystals embedded inside. Before
       printing, the embedded dye crystals are clear, so the ZINK Paper looks
       like regular white photo paper. The Z340 uses heat to activate and
       colorize these crystals.
    2. Superb Print Quality: The Polaroid Z340 camera uses ZINK Imaging's second
       generation of the ZINK Technology, delivering vibrant and highly
       saturated prints. ZINK prints emerge fully developed and protected by a
       smudge-proof, water-resistant coating.
    3. Made to be mobile: Designed for old and new fans of Polaroid, the Z340
       camera's one pound, seven ounce, simple and intuitive features make
       instant printing and digital photography effortless with its rechargeable
       lithium-ion battery that prints up to 25 photos and 75 captures.
    4. Snap, view, share and store: Simply snap, check out images on the Z340
       camera's 2.7'' LCD screen and choose photos for printing - just like
       that, favorite images are instantly shared, no connections required. 
       Just like a regular digital camera your images can be automatically saved
       to the on-board SD card.  Various settings allow you to automatically
       print every picture or be more selective and wait for that right picture
       so there are no more wasted prints.
    5. Get creative: No need to phone a friend to ask for help with computer
       upload and editing tricks - on-board editing features allow review and
       cropping prior to printing. Unique border options give your photos even
       more of a voice. You can even upload your own custom borders to the
       camera.
    6. Aesthetically Pleasing and Environmentally Responsible: Reminiscent of
       Polaroid cameras of the past, the Polaroid Z340 camera is clearly a
       significant departure from a typical camera. Designed for both form and
       function, photo printing is now as portable as photo taking: ZINK
       Technology does not require messy ribbons, toner or inkjet cartridges.

The Polaroid Z340 camera is available starting today (US, $299.99 MSRP) at B&H, Adorama and Amazon.com, and also at Polaroid.com starting tomorrow. Thirty sheets of Polaroid ZINK 3x4'' Paper (US, $19.99 MSRP) is also available at the retailers listed above.

About Polaroid

Across several generations, people regard Polaroid as one of the most trusted, well-respected and recognizable brands when it comes to instant photography. The Polaroid brand has been around for more than 70 years starting with polarized sunglasses which then evolved into instant film, camera and camera accessories, marking the beginning of the well recognized Polaroid Classic Border Logo. In recent years, the Polaroid brand has expanded into flat panel televisions, portable DVD players, digital photo frames, digital HD camcorders, waterproof digital cameras and more. People can expect to see new Polaroid products that will deliver the fun, instant gratification and value for which the brand has long stood.

For more information, visit www.Polaroid.com.

Polaroid, Polaroid & Pixel, and Polaroid Classic Border Logo are trademarks of PLR IP Holdings, LLC.

About ZINK Imaging

ZINK Imaging Inc., a privately held company, was founded to enable millions of customers to enjoy the magic of ZINK® Zero Ink® products. ZINK Imaging invented, manufactures, and is an OEM supplier of the ZINK Printing Technology and the award winning ZINK Paper® to partners that will bring ZINK-enabled products to market under their respective brands. ZINK Imaging's headquarters and research and development labs are in Massachusetts, with a state of the art manufacturing facility in Whitsett, North Carolina. For more information, please visit www.ZINK.com.

The ZINK® Technology and ZINK® trademarks are owned by ZINK Imaging, Inc.

    Contact:
    Allison Matthews
    212-445-8351 -
     Polaroid
    amatthews@webershandwick.com

SOURCE Polaroid