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Provo Craft Introduces Cricut Craft Room

Cricut Craft Room (Photo: Business Wire)

Cricut Craft Room is free to use and is compatible with any Windows or Macintosh computer with an Internet connection.

To use Cricut Craft Room , consumers can either visit the Cricut Craft Room website to view and design with the entire Cricut library of artwork, or, if they are Cricut machine owners, they can simply download Cricut Craft Room to their home computers and then connect to their Cricut machine to view, design, and cut with the digital images. Consumers can cut from cartridges they already own or browse the wider library of Cricut digital images to create a new project.

The Cricut Craft Room design tool will better serve Cricut customers by offering greater flexibility and tools to help them be creative. With new consumers increasingly turning online for their hobbies, Provo Craft vice president of consumer insights, Denise Bruhns, said the demand for digital tools is on the rise.

"It's been amazing to see how creators of these handmade crafts are embracing new technology," Bruhns said. "Cricut Craft Room takes this new trend of digital crafting to a new level by offering users the full Cricut library, in an easy and searchable way."

This new online design tool also features Cricut Craft Room Exclusives - new, never-before-seen images in a wide variety of themes and styles that are only available on Cricut Craft Room .

Cricut Craft Room features include:

• Online access from any PC or Mac with an Internet connection
• Easy-to-use program
• Design area the size of your computer screen
• View and design with all Cricut cartridges digitally
• Search to easily find the right image
• Digital storage for your cartridges and projects
• Save, share and collaborate on projects

For more information about Cricut and Provo Craft, visit www.cricut.com/create. Follow us on Facebook, www.facebook.com/officialcricut, and Twitter, www.twitter.com/provocraft.

About Provo Craft

Provo Craft is a creative crafting products company that enables people to achieve their creative best. For 40 years, Provo Craft has invented new products that bring crafting tools to the masses, including the Cricut personal electronic cutter, the Cricut Design Studio^® software, the Gypsy for Cricut, the Cricut Cake^® personal electronic cutter, the Yudu personal screen-printing system, and the Cuttlebug die cutter and embosser. These innovative tools help people bring consumers' creative ideas to life in a personalized, beautiful way at home, in schools, and in the workplace. Provo Craft products have won dozens of industry awards and are available through leading mass retail, craft, home decor, office, and education outlets nationwide. Visit www.provocraft.com or call (800) 937-7686.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50059895&lang=en

Provo Craft
Denise Bruhns, 385-351-0638
dbruhns@provocraft.com