Published: November 06, 2011
BURGER KING Unveils New Iconic Crown as Part of BK CROWN(TM/MC) Program Launch
MIAMI - (BUSINESS WIRE) - After more than 30 years, the kids' program at BURGER KING restaurants
has gotten a total makeover. Today, Burger
King Corp. (BKC) announced the launch of its new BK CROWNTM/MC
Program for kids, transforming it from just a meal to a family-friendly
mealtime experience that's easy for moms and dads, and fun for kids. As
part of the program, BURGER KING has reinvented one of America's
favorite icons, the BK crown, reviving the fond memories of millions of
Americans and introducing it to a new generation of BK royalty. The new
crown is a modern take on the classic, with brighter colors, a slimmer
style and is even more bejeweled than its predecessor.
BURGER KING unveils new iconic crown as part of BK CROWN(TM/MC) Program launch on November 7th, 2011 which will inspire kids' imaginations and empower them to help BK give back (Photo: Business Wire)
You're Never Too Small to Make a Big Difference
With the BK CROWNTM/MC Program, BKC invites kids to tell
BURGER KING what matters to them most. BKC has established a fund to
help support charities involved in improving education and protecting
the environment and wildlife. By visiting BKCrown.com,
kids learn how BKC's charitable partners make a difference. Upon
entering BK CROWNTM/MC Codes and clicking on their favorite
cause, each kid's vote helps BK choose which charity to give
back to. BKC is proud to team up with the following organizations:
-
ANIMALS
-
Wildlife Conservation Society, working to save wildlife and
wild places through science, global conservation, education and
the management of the world's largest system of urban wildlife
parks, including the flagship Bronx Zoo
-
ENVIRONMENT
-
National Parks Conservation Association, protecting and
enhancing America's National Parks for present and future
generations
-
EDUCATION
-
DonorsChoose.org, matching donors with teachers looking to
fund classroom projects
-
Have It Your Way Foundation,
making a positive impact on the communities in which Burger King
serves, works and lives through initiatives like
the BURGER KING Scholars Program
"At BURGER KING restaurants, imagination is king and the new BK CROWNTM/MC
Program is built to inspire every kid's imagination and encourage kids
to learn more about how to give back," said Alex Macedo, senior vice
president, North American marketing, Burger King Corp. "We are proud to
have great charity partners on this endeavor to help kids and families
learn more about these important causes and feel empowered to make a
difference in the world around them."
IMAGINATION IS KINGTM/MC
For the first time, BURGER KING is introducing a truly innovative,
fully interactive box that not only houses the Kids Meal, but also
provides a unique dining experience. Sitting atop each box is the newly
redesigned crown, because every kid deserves to be treated like royalty
at BURGER KING! With crowns on their heads, kids can dive into the box,
taking it apart, playing fun games and activities that challenge their
minds, inspire their imagination and engage with the whole family. The
hot new toys inside are always a bonus, too. And the fun doesn't end at
the restaurant; the BK CROWNTM/MC Program experience lives on
at BKCrown.com where kids can place their vote for how BKC should give
back, as well as find more games, win prizes and enjoy interactive play.
Suggested retail price for the Kids Meal starts at $2.99.
Value for the Whole Family
In conjunction with the launch of the BK CROWNTM/MC Program,
for the first time ever BURGER KING is offering consumers a BKTM
Family Bundle - a deal worth getting together for. For a retail price of
$9.99 ($11.99 in Hawaii), the BKTM Family Bundle includes one
WHOPPER Sandwich, one WHOPPER JR. Sandwich, two small fries, two small
drinks and a kids meal. The BKTM Family Bundle offer will be
available from November 7, 2011 through December 4, 2011.
ABOUT BURGER KING CORPORATION
Founded in 1954, BURGER KING is the second largest fast food
hamburger chain in the world. The original HOME OF THE WHOPPER,
the BURGER KING system operates more than 12,300 locations
serving over 11 million guests daily in 78 countries and territories
worldwide. Approximately 90 percent of BURGER KING
restaurants are owned and operated by independent franchisees, many of
them family-owned operations that have been in business for decades. In
October 2010, Burger King Corp. was purchased by 3G Capital, a
multi-billion dollar, global investment firm focused on long-term value
creation, with a particular emphasis on maximizing the potential of
brands and businesses. For more information on 3G Capital, please go to http://www.3g-capital.com.
To learn more about Burger King Corp., please visit the company's
website at www.bk.com
or follow us on Facebook
and Twitter.
ABOUT THE WILDLIFE CONSERVATION SOCIETY
The Wildlife Conservation Society saves wildlife and wild places
worldwide. We do so through science, global conservation, education and
the management of the world's largest system of urban wildlife parks,
led by the flagship Bronx Zoo. Together these activities change
attitudes towards nature and help people imagine wildlife and humans
living in harmony. WCS is committed to this mission because it is
essential to the integrity of life on Earth. Visit www.wcs.org.
ABOUT NATIONAL PARKS CONSERVATION ASSOCIATION
Since 1919, the nonpartisan National Parks Conservation Association
(NPCA) has been the leading voice of the American people in protecting
and enhancing our National Park System. NPCA, its 600,000 members and
supporters, and many partners work together to protect the park system
and preserve our nation's natural, historical, and cultural heritage for
our children and grandchildren. For more information, visit www.npca.org.
ABOUT DONORSCHOOSE.ORG
Founded in 2000, DonorsChoose.org (www.donorschoose.org)
is a nonprofit website where public school teachers describe specific
educational projects for their students, and donors can choose the
projects they want to support. After completing a project, the donor
hears back from the classroom they supported in the form of photographs
and teacher thank-you letters. To date, 198,000 public and charter
school teachers have used the site to secure funding for $91 million in
books, art supplies, technology, and other resources that their students
need to learn. Through DonorsChoose.org, individuals from all walks of
life have helped 5.4 million students.
ABOUT THE HAVE IT YOUR WAY FOUNDATION
The HAVE IT YOUR WAY Foundation is a 501(C) (3)
not-for-profit public charity, whose mission is to make a positive
impact in the communities in which we work and live in collaboration
with the extended BURGER KING family. The HAVE IT YOUR WAY Foundation
is an integral part of Burger King Corp.'s BK Positive StepsSM
corporate responsibility program. To learn more about the HAVE IT YOUR
WAY Foundation, visit www.haveityourwayfoundation.org
or call (305) 378-3186.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50056126&lang=en
Burger King Corp.
Michelle Miguelez, 305/378-7277
mediainquiries@whopper.com
or
Coyne
PR
Kristen Hauser, 908/418-7248
khauser@coynepr.com
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