Published: November 05, 2011

Monster and West Coast Customs Team up to Offer Comprehensive Range of Unique, Cutting-Edge Car Care Products

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LAS VEGAS - (BUSINESS WIRE) - Monster, world leader in the manufacturing of high-performance headphones, connectivity solutions and consumer electronics accessories, is proud to continue the successful partnership with Ryan Freidlinghaus and West Coast Customs, the world's premiere car customization shop featured on the popular Velocity network program Inside West Coast Customs, to create a broad line of West Coast Customs by Monster, LLC. The uniquely effective products address the needs of car aficionados everywhere, with a wide variety of waxing, cleaning and care solutions that make it easy to bring a showroom look and shine previously only available by professional detailers to any automobile.

Noel Lee and Ryan Freidlinghaus at SEMA 2011 (Photo: Business Wire)

Noel Lee and Ryan Freidlinghaus: Shared Passion for High-Performance Automobiles

The West Coast Customs by Monster, LLC product line is the result of a collaboration between West Coast Customs founder and owner Ryan Freidlinghaus and Head Monster Noel Lee, both of whom share a commitment to excellence as well as a passion for exotic, high performance cars. One of the most popular episodes of Street Customs, in fact, focused on the customization of Lee's own Bentley.

Noted Mr.Lee: "To create this new line of West Coast Customs by Monster LLC, Monster is thrilled to be working with a company that truly cares about providing the best solutions for enhancing the beauty of their cars and ensuring they remain in top condition. With the Monster and West Coast Customs brands teaming up for this comprehensive product line, we are looking forward to capturing the attention of this very important retail segment and providing consumers with a new level of quality, reliability and innovation in car care."

Noted Freidlinghaus: "I wanted to work with Noel in this endeavor; Noel is a pioneer in luxury automotive products. These products are truly a missing piece within the automotive care category and this winning alliance is sure to make an immediate impact."

The lineup of West Coast Customs by Monster, LLC includes the following:

High Performance Showroom Glo Instant Detailer: 24oz Instant Detailer Spray (SRP: $14.95) Nano-silicone polymers are used to enhance vehicle shine, and cosmetic grade ingredients that will not streak when used in direct sunlight;
High Performance Auto Super Glow Premium Wax: 24oz Car Wax Bottle (SRP: $19.95) Featuring a completely new formulation, enriched with all-natural carnauba containing twice the concentration of conventional waxes.
High Performance Auto Cleanse Wash & Wax Shampoo: 24oz Car Wash Bottle (SRP: $14.95) A special blend that contains safe all-natural and premium biodegradable ingredients and high foaming action that lifts grime away.
High Performance Dirt Scrub Wheel Cleaner: 24oz Wheel Cleaner Spray (SRP: $19.95) The latest formulation technology to pull brake dust, grease and grime away from surface without attacking aluminum and other soft metals from wheels.
High Performance Rim Shine Wheel Polish: 24oz Wheel Polish Bottle (SRP: $14.95) Designed for all metals including brass, aluminum, stainless steel, diamond plate, gold and silver.
High Performance Kleenz All Interior Cleaner: 24oz Interior Car Cleaner Spray (SRP: $14.95) A premium quality dry foam cleaner that cleans the toughest stains.
High Performance Auto Sheen Glass Cleaner: 24oz Glass Cleaner Spray (SRP: $14.95) Designed specifically for automotive glass, the highly concentrated formula removes bugs, grime, cigarette smoke and other oily films from the inside glass.
High Performance Shine-On Tire Dressing: 24oz Tire Dressing Spray (SRP: $19.95) A new formulation using high grade emulsions that are reactive and safe in protecting vinyl, leather and rubber back to its original shine.
High Performance MicroFiber Drying Cloth: (1 Pack) Drying Cloth for Cars (SRP: $ 14.95) Better than traditional chamois, with a super absorbing, high cell count, foam core that can hold up to 11 times its own weight in water.
High Performance Wax/Tire Dressing Applicator Pads: (2 pack)- Applicator Pads for Cars (SRP: $9.95) Featuring a high density foam core combined with true MicroFiber technology for easy application of waxes and tire dressing.
High Performance Super MicroFiber Polishing Cloth: (1 Pack) MicroFiber Polishing Cloth (SRP: $9.95) Featuring the most advanced construction available in the market today with an ultra-plush, high-grade, true MicroFiber design provides ultimate absorbency and softness.
High Performance MicroFiber Sponge: (1 Pack) MicroFiber Sponge for Cars (SRP: $ 9.95) A new sponge with ultra-plush, high-grade, MicroFiber strands that hold in soapsuds for maximum cleaning action.

ABOUT MONSTER

Monster was founded by Head Monster Noel Lee with a commitment to creating products under the Monster Cable brand to literally "make music sound better." Today, Monster has grown and diversified to become the world's leading manufacturer of connectivity solutions for high-performance audio, video, car audio, computer, console and computer gaming, as well as a leading innovator in the field of iPod, iPhone and iPad^Â® accessories and professional audio and sound reinforcement. As part of its commitment to improving the music listening experience, Monster worked with Dr. Dre and Interscope Geffen A&M Chairman Jimmy Iovine to create the Beats by Dr. Dre headphone line, including the Heartbeats by Lady Gaga headphones. The company is also continuing to innovate with its own line of Monster brand headphones, including "Turbine Pro In-Ear Speakers," the first in-ear headphones geared for use by music professionals and audiophiles. Additionally, under its Monster Power brand, the company is the leading manufacturer of high-performance AC power line conditioning and protection products for audio/video systems.

Explore the world of Monster at www.monstercable.com.

iPad, iPhone, iPod, iPod classic, iPod nano, iPod shuffle, and iPod touchare trademarks of Apple Inc., registered in the U.S. and other countries.

About West Coast Customs

West Coast Customs is the world's premiere car customizer, known for their edgy, innovative designs. Founder and owner Ryan Freidlinghaus started his shop in 1993 with a loan from his grandfather and since then has grown the business into a worldwide phenomenon, with customers ranging from actors and athletes to musicians and corporate CEOs.

West Coasts Customs' work immediately attracted the attention of serious car aficionados and its association with MTVs Pimp My Ride propelled it to widespread fame. More recently, Street Customs, the popular TLC program featured not only the process behind the builds, but showcased West Coast Customs' original designs. West Coast Custom's newest half-hour block of television programming, Inside West Coast Customs, premieres on January 2, 2011 on Discovery HD Theater. Every West Coast Customs' project reflects Ryan's focus on street edge, passion and craftsmanship.

Explore the world of West Coast Customs at www.westcoastcustoms.com.

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