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Women Entrepreneurs Bring Jobs to Texas

joinFITE will be recognized as the featured cause this year at the conference among thousands of business leaders from across the country, to spotlight their groundbreaking work to financially empower women and help them gain economic stability. joinFITE, championed by Dermalogica founder Jane Wurwand in partnership with Kiva, was specifically designed to leverage the untapped potential of women through entrepreneurship. This year at SHINE, Jane will serve as the keynote speaker where she will discuss the importance of empowering women to become financially independent through innovative platforms like joinFITE.

"We are thrilled that we are able to share the joinFITE experience with Texas where we are already making an economic impact by funding local women entrepreneurs through our joinFITE platform. We truly believe that by extending our values of entrepreneur success, we have the power to change the world for the better. One woman at a time," said Wurwand, founder and owner of Dermalogica.

The SHINE conference, hosted by entrepreneur and mentor Ali Brown, will gather thousands of women business owners in Dallas for a three day conference in an effort to help entrepreneurs reinvent themselves. In previous years, SHINE has brought together real world business owners who have overcome the odds and propelled their business to the next level, to share their insight and story of success. SHINE 2011 is expected to attract even more participants than in the past and will spotlight thriving women who will reveal their business strategies.

In the next two weeks, joinFITE hopes to reach its goal of funding an additional 3,000 entrepreneurs through the Lend Your Hand campaign by engaging consumers to direct funds to a women entrepreneur in a specific part of the world. As the creator of SHINE, Ali Brown is lending her hand to help more women gain financial independence. She has already funded numerous entrepreneurs and will call upon SHINE attendees to join her and lend their hand to help fund an additional 120 women at the event.

To date, joinFITE has funded over 5,000 women and strives to reach a minimum of 25,000 women over the next two years by generating consumer interest and brand partner engagement to ensure financial success for women in economies worldwide.

About joinFITE

joinFITE (Financial Independence Through Entrepreneurship) is an active philanthropy platform, powered by Kiva.org and championed by Dermalogica, that connects you to women entrepreneurs who need a hand up. By providing women access to small loans they are able to start or grow a business, bettering themselves, their families, and their communities. joinFITE is a fun and easy way for you to help another: you activate, we donate, she invests in her own potential. With a goal of helping 25,000 women in the U.S. and 57 countries around the world, joinFITE has already funded over 5,000 women since its launch in January - please visit www.joinfite.org or www.facebook.com/joinFITE for more information.

About Dermalogica

Dermalogica revolutionized the skin care industry when it emerged into the marketplace in 1986 with innovative formulations, which excluded common irritants, including SD alcohol, lanolin, mineral oil and artificial colors and fragrances. Jane Wurwand developed the products to better support the advanced curriculum she had developed a few years earlier for The International Dermal Institute, which she also founded. Today, Dermalogica is the world's most-requested professional skin care brand.

Dermalogica products are currently sold in over 80 countries at select skin treatment centers on the recommendation of a qualified professional skin therapist in addition to the brand's concept spaces in Santa Monica, CA; New York, NY; London, England; Berlin, Germany; Auckland, New Zealand; Dubai, United Arab Emirates; Mumbai, India; and Cape Town, South Africa and online at Dermalogica.com. Dermalogica is made in the USA, with its global operations based in Carson, just south of Los Angeles. To learn more about Dermalogica and the brand's concept spaces, please visit www.dermalogica.com.

About Kiva

Kiva is a non-profit organization with a mission to connect people through lending to alleviate poverty. Leveraging the internet and a worldwide network of microfinance institutions, Kiva lets individuals lend as little as $25 to help create opportunity around the world. Since its founding in 2005, Kiva has enabled over 600,000 people worldwide to lend nearly $250 million to borrowers across 60 countries. Learn more about how it works.

Allison & Partners for joinFITE
Abbie Rumery
(310) 496-4456 (Office)
(626) 644-0174 (Cell)
joinFITE@allisonpr.com
or
Dermalogica
Nathalie Banker
(310) 900-0836 (Office)
(203) 561-9606 (Cell)
nbanker@dermalogica.com