Published: November 01, 2011
Nautilus Announces Its Latest Innovation: The CoreBody Reformer
VANCOUVER, WASHINGTON - (BUSINESS WIRE) - November 1, 2011 - Nautilus, Inc. (NYSE: NLS) announced today the launch
of the CoreBody Reformer to the consumer market. The CoreBody Reformer
is a unique fitness tool that combines yoga, Pilates and dance --
three core-focused workouts -- into one portable, storable and
highly effective product designed for home use. This breakthrough
fitness product provides a complete fitness solution for a broad
consumer audience, and is primarily targeted at women interested in
breaking from their normal fitness routine, as well as those who desire
to be active but struggle to find the time, energy and motivation.
Incorporating a foam-covered roller tube for balance and two push-button
variable resistance cables to build long, lean muscle, the CoreBody
Reformer ("CBR" ) intuitively combines the movements of yoga, Pilates
and dance to deliver strength, stretch and cardio benefits with every
workout. Complete with fun, motivating DVD workout programs led by
women's fitness expert Jennifer Galardi, the CBR also activates multiple
muscle groups at once, which means better results in less time.
Designed to take advantage of growing consumer interest in "Alternative
Strength and Stretch" - a market of more than 30 million regular
participants in the U.S.1 -- CBR weighs just 17 pounds and
folds up into the size of a large yoga mat, making it easy to store and
perfect for use in almost any space. With variable resistance levels and
workouts designed to accommodate beginning, intermediate and advanced
users with every move, the CBR is ideal for all fitness levels. Since
the CBR is available in five bold colors - blue, pink, green, violet and
orange - there is a CoreBody Reformer for every style and taste.
Recognizing that in today's economy, consumers seek to maximize their
fitness investment in terms of both time and money, Nautilus designed
the ultra efficient CoreBody Reformer for a very affordable price of
$279. The product comes complete with a nutrition guide, workout poster,
portable workout flip cards and 4 DVD workout programs. If financing is
desired, the CBR can even be financed interest free for as little as $25
per month. "We are excited to announce the launch of this truly
innovative product, the CoreBody Reformer , and will be supporting it
accordingly with a very impactful national TV and on-line advertising
campaign," says Nautilus CEO Bruce M. Cazenave. "For our consumers, it
is a unique and innovative fitness solution worthy of our flagship
Nautilus brand; and for our shareholders, it represents our first step
toward aggressively expanding our customer base and price point
offerings for our Direct channel of distribution."
To learn more, or to purchase a unit for yourself, visit: www.corebody.com.
1 Source: The 2011 Sporting Goods Manufacturers Association
Tracking the Fitness Movement Report (Alternative Strength and Stretch
market definition includes core participation in hand weights, yoga,
Pilates and stretch)
About Nautilus, Inc.
Headquartered in Vancouver, Washington, Nautilus, Inc. (NYSE: NLS) is a
global fitness products company providing innovative, quality solutions
to help people achieve a healthy lifestyle. With a brand portfolio
including Nautilus, Bowflex®, TreadClimber ,
Schwinn, Schwinn FitnessTM and Universal®,
Nautilus markets innovative fitness products through Direct and Retail
channels. Websites: www.nautilusinc.com,
www.bowflex.com
, www.treadclimber.com
and www.corebody.com.
This press release includes forward-looking statements (statements which
are not historical facts) within the meaning of the Private Securities
Litigation Reform Act of 1995, including statements concerning the
prospects for new Company products, current or future financial trends
or operating results. Factors that could cause Nautilus, Inc.'s actual
results to differ materially from these forward-looking statements
include our ability to acquire inventory from sole source foreign
manufacturers at acceptable costs, within timely delivery schedules and
that meet our quality control standards, availability and price of media
time consistent with our cost and audience profile parameters, a decline
in consumer spending due to unfavorable economic conditions, an adverse
change in the availability of credit for our customers who finance their
purchases, our ability to pass along vendor raw material price increases
and increased shipping costs, our ability to effectively develop, market
and sell future products, our ability to protect our intellectual
property, the introduction of competing products, and our ability to get
foreign-sourced product through customs in a timely manner. Additional
assumptions, risks and uncertainties are described in detail in our
registration statements, reports and other filings with the Securities
and Exchange Commission, including the "Risk Factors" set forth in our
Annual Report on Form 10-K, as supplemented by our quarterly reports on
Form 10-Q. Such filings are available on our website or at www.sec.gov.
You are cautioned that such statements are not guarantees of future
performance and that actual results or developments may differ
materially from those set forth in the forward-looking statements. We
undertake no obligation to publicly update or revise forward-looking
statements to reflect subsequent events or circumstances.

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