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Issa London Introduces the Safari Bag; a Holiday Exclusive for Beauty.com

Issa London Introduces the Safari Bag; a Holiday Exclusive for Beauty.com (Photo: Business Wire)

"The Safari beauty bag epitomises our effortlessly chic vibe at Issa," says designer and creative director of Issa, Danielle Helayel. "We used a trademark print so our little elephants who usually march over Issa dresses have now put their stamp on these easy, waterproof beauty bags. They're perfect to slip your bikini into, for storing everyday essentials in your handbag or to brighten up your make-up shelf. Issa for all!"

Ideal for travel year round, the Issa London bag comes equipped with 15 deluxe samples from some of the top names in prestige beauty. The assortment also includes a card for $5 toward future purchases at Beauty.com as well as a voucher for $20 off the purchase of sunglasses from the Sunglass Hut Store on Beauty.com.

Each bag contains:

1. Supersmile Professional Whitening System
2. DERMADoctor Wrinkle Revenge Cleanser
3. Too Faced Primed and Poreless SPF 20 Bronze Tint Face Primer
4. Oscar Blandi Protein Mist for Restyling Hair
5. Korres Quercetin & Oak Antiaging & Antiwrinkle Night Cream
6. Laura Geller Champagne Spackle Tint and Glow
7. NUXE Dry Oil
8. Fusion Beauty LipFusion Infatuation Plumper in Angelic
9. Alterna Bamboo Luminous Shine Mist
10. Amika Obliphica Oil Treatment
11. Urban Decay Stardust Eyeshadow in Retrograde
12. Smashbox Photo Finish Luminizing Foundation Primer
13. ~H20+ Sea Moss Body Balm
14. Nick Chavez Volumizing Gel
15. Lucy B. Royal Collection Pink Frangipani Eau de Parfum

The Designer Gift With Purchase Series is just one of many Beauty.com offerings as the site rolls out its holiday helpers. Visitors can browse unique gift guides on stocking stuffers, limited edition products, party makeup ideas as well as value sets and palettes from top brands like Urban Decay, philosophy®, Amika, bliss®, Stila®, Arcona and many more.

"With the holidays right around the corner, we are excited to offer customers this versatile design," says Beauty.com President Kathleen McNeill. "The Issa Safari Bag is great way to sample a variety of new products, but it also makes a great gift - especially for the jetsetters on your list."

Other Beauty.com benefits include "Everyday Free Shipping," 5% back on every purchase, 100% color match guarantee, and a shared online shopping cart with the Beauty.com partner site, drugstore.com. Beauty fans can also get the latest tips, trends, and promotions sent directly to their email by signing up for the free weekly Beauty Bulletin. For social media exclusives, be sure to 'like' Beauty.com on Facebook and follow @beautydotcom on Twitter.

About Beauty.com - The World of Beauty Online

Beauty.com is a leading online destination for prestige beauty products. The web store provides a highly personalized shopping experience and offers more than 350 brands from widely recognized to niche, hard-to-find products.

About drugstore.com

For more than ten years, drugstore.com has been a leading online provider of health, beauty, vision, and pharmacy products. Shop a great assortment of more than 60,000 items ranging from everyday basics to hard-to-find favorites. With competitive prices, unique categories and free shipping for orders over $25 all in one convenient location, drugstore.com is truly the uncommon drugstore.

About Issa London:

Daniella Helayel was born and raised in Brazil; surrounded by spectacular nature, sunshine, weekends spent swimming at the beach and a laid-back, easygoing attitude to life. Although Daniella moved away to study at F.I.T. in New York before arriving in London in 1999 the influence of Brazilian roots is clear to see in her designs. The unexpected colours, natural shapes and thrill of carnivals have been translated into memorable, striking prints in fantastically unique colour combinations.

Over the years Issa has been embraced by a growing number of celebrity fans; including Madonna, Princesses Beatrice and Eugenie, Laura Bailey, Scarlett Johansson, Kate Middleton, Sharon Stone, Kristen Davis, Kylie Minogue, Keira Knightley, Jennifer Lopez and of course Issa women all over the globe of different ages and sizes.

Helayel, now based in Chelsea, London, believes the secret is dresses which flatter women's bodies, boost their confidence, whilst looking timelessly elegant: "Most of my team are women and we all try on each and every design. Of course we have different tastes, body shapes and styles, but if a dress doesn't please us all, I tear up the pattern."

July 2011 saw Camilla al Fayed, Daniella's friend since arriving in London, named Chairwoman of Issa. In this new era she will oversee the commercial expansion of the brand whilst Daniella Helayel, Issa's Creative Director will continue to oversee all creative aspects of the brand.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50042630&lang=en

Media Contact:
Beauty.com
Noreen Moriarty
425.372.3462
noreenm@beauty.com