NEWS

WIRES

OTHER

DOLE Introduces New DOLE Fruit Smoothie Shakers and DOLE Frozen Fruit Single-serve Cups

DOLE Fruit Smoothie Shakers in Mixed Berry, Strawberry Banana and Strawberry (Photo: Business Wire)

DOLE Fruit Smoothie Shakers and DOLE Frozen Fruit Single-serve Cups are two new products that can help Americans balance their calorie intake and follow the 2010 Dietary Guidelines, which encourage eating more healthy foods like fruits and vegetables, and consuming less sodium, saturated and trans fats, and added sugars. Plus, real yogurt containing the benefits or pre- and probiotics (live and active cultures) in DOLE Fruit Smoothie Shakers provides additional nutritious value.

"Now more than ever consumers are looking for a variety of options that fit into a healthy diet," said Paul Panza, Marketing Director at Dole Packaged Foods. "By developing frozen products like our Fruit Smoothie Shakers and Frozen Fruit Single-serve Cups, that are made with real fruit and all-natural ingredients, we can give consumers new and easy ways to add fruit to their diet - with the convenience and value they have come to expect from Dole."

DOLE Fruit Smoothie Shakers

Everybody loves smoothies but they are a lot of work to make at home. Now, with DOLE Fruit Smoothie Shakers, consumers can say "bye-bye blender" and enjoy a great-tasting, nutritious, real-fruit and yogurt smoothie any time of day-at home or on-the-go. DOLE Fruit Smoothie Shakers also provide a delicious way to add healthy fruit and real, non-fat yogurt with the added benefits of pre- and probiotics to your diet, as a nutritious snack or meal replacement.

DOLE Fruit Smoothie Shakers are made with frozen yogurt beads and finely cut fruit. Through Dole's unique product development, simply remove from the freezer, add your favorite juice, then shake for 30-45 seconds for an instant real-fruit smoothie. Shake your way into a healthy, great tasting smoothie - without the mess of using a blender and at a fraction of the cost of buying from a smoothie shop.

DOLE Fruit Smoothie Shakers come in three delicious and nutritionally-fortified varieties: Strawberry Banana, Strawberry and Mixed Berry. Strawberry Banana is fortified with 100% DV of Vitamin C; Strawberry is fortified with 5 grams of Fiber; Mixed Berry is fortified with 5 grams of Protein. DOLE Fruit Smoothie Shakers are all-natural and contain pre- and probiotics (live and active cultures). These low-fat smoothies at only 180 - 190 calories per serving (with 7-oz of juice) are also a good source of calcium.

DOLE Fruit Smoothie Shakers are available now in the frozen aisle of select retail outlets and select Wal-Mart stores, and will be available at major food and mass retail outlets nationwide in April 2012. Suggested retail price is $2.19 (prices may vary depending on geographic location and retail outlet).

DOLE Frozen Fruit Single-serve Cups

Unlike traditional shelf-stable and refrigerated fruit cups that are packed in juice or syrup, DOLE Frozen Fruit Single-serve Cups are just fruit and contain no added sugars or preservatives. Each convenient single-serve cup contains a full serving of fruit and 50 calories or less. Simply grab a cup from your freezer and enjoy as a snack any time of day, or use for smoothies, as toppings on yogurt or granola, as recipe ingredients, or on its own as a healthy dessert. Parents can feel good about giving their kids DOLE Frozen Fruit Single-serve Cups. No cutting or rinsing required, just drop a cup in your kids' lunch bags and it will be ready to enjoy by lunchtime.

DOLE Frozen Fruit Single-serve Cups utilize breakthrough, patent- pending technology to minimize texture-loss during defrost for a just-like-fresh appearance, taste and texture. Plus, the Nature Lock seal guarantees fresh fruit taste and texture-so the fruit is never mushy.

DOLE Frozen Fruit Single-serve Cups come in three delicious varieties: Blueberry, Strawberry and Pineapple.

DOLE Frozen Fruit Single-serve Cups are available now in the frozen aisle of select retail outlets and select Wal-Mart stores. They will be available at major food and mass retail outlets nationwide in April 2012. Suggested retail price is $2.49 for a pack of two 3-oz. cups of Strawberries or Pineapple, and $2.79 for a pack of two 3-oz. cups of Blueberries (prices may vary depending on geographic location and retail outlet).

About Dole Food Company, Inc.

DOLE, with 2010 net revenues of $6.9 billion, is the world's largest producer and marketer of high-quality fresh fruit and fresh vegetables, and is the leading producer of organic bananas. DOLE markets a growing line of packaged and frozen fruit and is a produce industry leader in nutrition education and research.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50039777&lang=en

GolinHarris
Amy Hamaoui, 213-438-8776
ahamaoui@golinharris.com