Published: October 21, 2011
Lotus Bakeries Launches New Packaging for Beloved Anna's Thins
SAN FRANCISCO - (BUSINESS WIRE) - With more than 75 years of experience baking Europe's favorite
cookies, Lotus
Bakeries announced today the release of new packaging for Anna's
Thins, available throughout North American markets this month. The
new packaging was created by award-winning design firm Turner
Duckworth for all four Anna's Thins flavors: Ginger Thins, Almond
Thins, Orange Thins and Chocolate Mint Thins.
New Anna's Thins packaging designed by Turner Duckworth (Photo: Business Wire)
Anna's Thins are known around the world for its 100 year-old secret
family cookie recipe, which originated in Sweden by the Karlsson family
in 1929. Today, more than 1 billion Anna's Thins are sold globally,
making them the world's best selling ginger thins. Baked in Sweden using
all natural ingredients, Anna's Thins are perfectly thin and deliciously
crisp.
Anna's Thins new look, created by world-renowned San Francisco-based
design firm Turner Duckworth, looks back to the brand's heritage. The
logo has been refined and restored and new photography reinforces the
appeal of these unique cookies and their distinctive flavors. The new
design revitalizes the brand with authentic and relevant meaning, with
an eye toward attracting a broader audience.
"We focused on the unique shape and ritual of eating Anna's cookies. The
cookie cutter appears to have actually cut the window in the packaging,
revealing the cookies inside. We turned a potential negative-broken
cookies- into a positive, by observing Swedish folklore and inviting
people to make a wish," said Sarah Moffat, Turner Duckworth Creative
Director.
"We are excited to announce the launch of the new Anna's Thins
packaging," said Marco de Leeuw, Executive President of Lotus Bakeries
North America. "The Turner Duckworth design team has done an excellent
job of honoring - yet energizing - the look and feel of the original
Anna's Thins, which many have grown to know and love."
To commemorate this significant occasion, Lotus Bakeries and Turner
Duckworth have designed a special collector's edition Anna's tin, which
will be included for a limited-time in all Anna's Thins three-package
trays at retailers across North America. Anna's customers can also order
a Collector's Edition Tin through the website www.annasgingerthins.com.
Look for the new Anna's Thins packaging this fall at major grocery, drug
and specialty stores throughout the U.S.
To learn more about the new Anna's Thins packaging, please visit www.annasgingerthins.com.
About Lotus Bakeries
For information about Lotus Bakeries, please visit www.lotusbakeries.com
or call 800-422-2924.
EDITORS, PLEASE NOTE:
High resolution images as well as interviews with Marco de Leeuw,
Executive President of Lotus Bakeries North America are available by
contacting Jordana Frishman at jordana@landispr.com
or (415) 359-2313.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50038449&lang=en

Landis Communications Inc.
Erin Hunt Moore, 415-359-2318
erin@landispr.com
Jordana
Frishman, 415-359-2313
jordana@landispr.com
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