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Lotus Bakeries Launches New Packaging for Beloved Anna's Thins

New Anna's Thins packaging designed by Turner Duckworth (Photo: Business Wire)

Anna's Thins are known around the world for its 100 year-old secret family cookie recipe, which originated in Sweden by the Karlsson family in 1929. Today, more than 1 billion Anna's Thins are sold globally, making them the world's best selling ginger thins. Baked in Sweden using all natural ingredients, Anna's Thins are perfectly thin and deliciously crisp.

Anna's Thins new look, created by world-renowned San Francisco-based design firm Turner Duckworth, looks back to the brand's heritage. The logo has been refined and restored and new photography reinforces the appeal of these unique cookies and their distinctive flavors. The new design revitalizes the brand with authentic and relevant meaning, with an eye toward attracting a broader audience.

"We focused on the unique shape and ritual of eating Anna's cookies. The cookie cutter appears to have actually cut the window in the packaging, revealing the cookies inside. We turned a potential negative-broken cookies- into a positive, by observing Swedish folklore and inviting people to make a wish," said Sarah Moffat, Turner Duckworth Creative Director.

"We are excited to announce the launch of the new Anna's Thins packaging," said Marco de Leeuw, Executive President of Lotus Bakeries North America. "The Turner Duckworth design team has done an excellent job of honoring - yet energizing - the look and feel of the original Anna's Thins, which many have grown to know and love."

To commemorate this significant occasion, Lotus Bakeries and Turner Duckworth have designed a special collector's edition Anna's tin, which will be included for a limited-time in all Anna's Thins three-package trays at retailers across North America. Anna's customers can also order a Collector's Edition Tin through the website www.annasgingerthins.com.

Look for the new Anna's Thins packaging this fall at major grocery, drug and specialty stores throughout the U.S. To learn more about the new Anna's Thins packaging, please visit www.annasgingerthins.com.

About Lotus Bakeries

For information about Lotus Bakeries, please visit www.lotusbakeries.com or call 800-422-2924.

EDITORS, PLEASE NOTE:

High resolution images as well as interviews with Marco de Leeuw, Executive President of Lotus Bakeries North America are available by contacting Jordana Frishman at jordana@landispr.com or (415) 359-2313.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50038449&lang=en

Landis Communications Inc.
Erin Hunt Moore, 415-359-2318
erin@landispr.com
Jordana Frishman, 415-359-2313
jordana@landispr.com