Published: October 19, 2011
BASIS Defends BBx Trademark After RIM's Announcement
ALBUQUERQUE, N.M. - (BUSINESS WIRE) - BASIS
International Ltd. has taken swift legal action to preserve and
protect their longstanding ownership of the BBx trademarked operating
system independent language, database, and toolset. Research In Motion's
(RIM) press release announcing a new BlackBerry operating system (OS)
named "BBX" is causing great confusion for the worldwide BASIS community
and could potentially harm BASIS' reputation for enabling cross-platform
application development.
BASIS Chairman and CEO, Nico Spence, said, "We have thousands of product
licenses installed worldwide with the 'BBX' prefix that run on Windows,
Linux, Mac OS X, and other proprietary UNIX OSs from IBM,
Hewlett-Packard, and SUN, with mobile clients running Apple iOS, Google
Android, and Windows Mobile. We are fielding numerous customer inquiries
voicing their confusion about the RIM announcement."
BASIS' latest generation of BBx, BBj, is an OS-agnostic language that
runs on numerous OSs, Java platforms, and JavaScript-enabled browsers,
and is not limited to just BlackBerry cellphones and tablets powered by
RIM's "BBX."
Spence adds, "Ironically, BASIS' BBx may aid RIM in its quest to grab a
share of the application market for mobile devices in that any
application created with BASIS' BBx for the Android or iOS mobile
devices will also run on BlackBerry products." BASIS shows off the power
and possibilities of the Browser User Interface version of BBx at links.basis.com/buidemos,
including the "iPad BUI Mortgage Amortization" demo. Watch a news
report of developer EMQUE Consultants' customized BBx application
for the iPad.
About BASIS
BASIS
International Ltd. is a global software company, big and stable
enough to be a reliable partner with thousands of companies, yet small
and flexible enough to deliver customized solutions to meet today's
business challenges. BASIS holds ownership positions in Descore,
the Canadian distributor, BASIS
Europe,
AddonSoftware,
and Audev,
an European automotive dealership software developer.
BASIS' software developer community is a worldwide network of partners
for whom the BASIS "BBx Generations" of products form the foundation for
proven and reliable software solutions. Since 1985, BASIS' mission has
been to blaze a trail by producing ambitious and innovative programming
languages, database products, development tools, and an application
framework for their community to build upon. BASIS is committed to
delivering platform independence to the server and client, including
browser-based mobile clients.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50036637&lang=en
BASIS International Ltd.
Nico Spence, +1-505-338-4188
www.basis.com
http://www.youtube.com/user/BASISIntl
twitter.com/BASISIntl
www.facebook.com/pages/Albuquerque-NM/BASIS-International-LTD/136855542664
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