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Upgrade to itracks’ bulletin board software helps boost revenue for market researchers

Market researchers and brands to benefit from the fastest online bulletin board focus group software available

SASKATOON, SK, CANADA (18 October 2011) itracks, world-leading provider of online qualitative research, has today announced the launch of its upgraded Bulletin Board Focus Group software (BBFG) – now the fastest such web-based service available to the market research industry.

The patented online BBFG software was first launched in 2001 to enable wide-reaching, fast, in-depth and convenient discussion-led research. itracks has spent the last year investing heavily into developing a new version to improve the user experience and increase the speed and functionality of the tool.

itracks CEO Dan Weber says the new user centric release will have significant benefits for both market research companies and brands.

“We recognize the need for our products to evolve with the needs of our clients and, in turn, their clients. The new BBFG has been very much designed with both in mind,” says Weber.

“Market researchers can look to build upon their own businesses by utilizing the value-added platform in addition to other itracks tools, and capitalize on what it has to offer to boost revenue and allow for a truly comprehensive service. Brands can expect to receive more in-depth qualitative results.”

The new BBFG platform now includes reduced page loading times, improved polling functionality, faster video uploads, and enhanced reporting capabilities. It has been developed to help itracks clients to streamline their research project processes, improve efficiency, whilst also allowing for flexibility and expansion into a wider range of studies, including ethnography and smaller research communities. The tool also now caters for 27 different languages, such as Japanese and Russian.

“Such software is playing an increasing role in an industry that has grown by 40% this year alone,” added Mr Weber. “Market research conducted through online tools and applications is faster, better and easier than more traditional means making it a highly attractive proposition.”

Among the companies to have seen major benefits from incorporating itracks’ online research solutions into its core business activities is M/A/R/C Research. “M/A/R/C Research has grown its online qualitative division by over 1000% using itracks’ products.” says Clay Dethloff, SVP Qualitative Services. “itracks’ software has been pivotal in enabling our growth by allowing us to target new areas of business.”

itracks’ new branding and website connects users to the leading online qualitative platform company in the world. It further reflects its elite status in the online research marketplace and its expanded product line. At itracks.com viewers can learn more about the newest tools for market research, sign up for webinars, and find ways to deliver better value while providing stellar in-depth research and share innovative insights into the online market research industry.

About itracks
itracks is a world-leading marketing research company providing its customers with insight for growth via its innovative suite of online applications and insight analysis. Leading market research professionals and Fortune 500 companies recognize itracks' online applications as the most client-focused, reliable and flexible solutions available. The sophisticated suite of qualitative, quantitative, online community, social media monitoring and panel services are easy to use and come equipped with a wide range of engagement capabilities. Visit itracks' websites at www.itracks.com and www.moderatorcommunity.com.

Contact:
Garnette Weber-Director, Marketing and Insights
North America: 1-888-525-5026
International: 1-306-665-5026
Email: press@itracks.com