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New iOS 5 App from PR Newswire for Apple iPhone, iPad & iPod

NEW YORK, Oct. 18, 2011 /PRNewswire/ -- PR Newswire, the global leader of innovative marketing and communications solutions, today announced the launch of a new version of their free iOS 5 app for iPhone, iPad and iPod touch, compatible with Apple's iPhone 4S and other iOS 5 devices.

The app provides access to breaking announcements from public and private companies, governmental departments and NGOs from around the world, posts from top PR and marketing blogs and all of PR Newswire's own social media output from its main Twitter and Facebook accounts.

Worlds largest press release

"PR Newswire continues to invest in mobile, putting our customers' news in the hands of their audiences wherever they may be," said Rod Nicolson, vice president, User Experience Design & Workflow.

"Enabling people to engage with content on the app by sharing it with their friends, colleagues and social networks is a high priority. Users can share all of the content on the app via email, Twitter, Facebook, LinkedIn, Evernote, Instapaper and other networks or tools. Plus, we've revamped the search and alerts features on the app, making it easier than ever to discover and share the most interesting news from your industry."

In addition to the iOS 5 app, PR Newswire content is available on 94 mobile apps, mobilized websites and e-readers. "One of the many benefits of membership with PR Newswire is the expansive mobile distribution to dozens of destinations not available with any other wire," said Ninan Chacko, chief executive officer, PR Newswire. The mobile version of PRNewswire.com is optimized for iPhones and devices from Motorola, BlackBerry, Nokia and HTC, among others.

Built to take advantage of the new features in iOS 5, the app is also compatible with iOS 4.3. Verizon iPhone users should upgrade from iOS 4.2 to iOS 5.

About PR Newswire

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 57 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contact:
Rachel Meranus
Vice President, Marketing and Communications
PR Newswire
+1.201.360.6776
rachel.meranus@prnewswire.com

Meryl Serouya
Marketing & Communications Associate
PR Newswire
+1.201.360.6009
Meryl.Serouya@prnewswire.com

SOURCE PR Newswire Association LLC