NEWS

WIRES

OTHER

Kodak Innovation Illuminates the Path to Retail Profit In-Store and on the Web

"With new applications and the continued explosion in online sharing, Kodak continues to advance what's possible at retail with breakthrough innovations like social network connectivity, transforming the photo retail experience," said Larry Trevarthen, vice president of worldwide marketing, Retail Systems Solutions, Eastman Kodak Company. "Kodak pioneered social connectivity at the photo kiosk and we continue innovate to meet consumers' evolving needs while also expanding profit potential for our retail customers."

Improved Photo Book Creation Tools

The new software suite also features KODAK SmartFit Technology, which automatically creates a photo book in seconds. SmartFit quickly organizes and places photos in a photo book template, then let's the consumer decide to print immediately or personalize the Photo Book layout further. The new software also supports customizable captions and an improved photo book project preview that shows virtual pages displayed as they will appear in the actual book.

"Delivering a richer consumer experience is key to driving photo retail profit. These new enhancements offer consumers easier access to their images, better tools for creating personalized products, and more choice and convenience in how they order and receive products," added Trevarthen.

Additional KODAK Picture Kiosk Software 5.0 Features

The new software features several additional enhancements and new tools to align with evolving consumer demand and support new retail business opportunities, including:

    --  Extended KODAK Express Book Portfolio: Offers more consumer options for
        retail KODAK Photo Book creation including three preferred formats:
        Standard Single-Sided format, which features rich KODAK XTRALIFE Paper,
        a waterproof and stain-resistant laminated paper designed to last that
        provides Kodak-quality photographic detail; Standard Duplex format,
        which allows consumers to create beautiful, double-sided Photo Books;
        and Premium Duplex format, which delivers the best of both: the vibrant,
        borderless pages of KODAK XTRALIFE Photo Book Paper along with
        double-sided printing.
        --  Includes output from the new KODAK D4000 Duplex Photo Printer, a
            flexible, compact double-sided printer capable of producing
            high-quality borderless premium photo products and the KODAK DL2100
            Duplex Printer, which delivers the unique combination of
            Kodak-quality prints and high-speed performance while minimizing
            capital investment.
        --  The streamlined workflows include separate Photo Book creation
            settings for Duplex Photo Books that allow the operator to customize
            specific binding edge, cover picture dimensions and maximum page
            parameters.
    --  Enhanced Designs: Stylish new background designs, including portrait and
        square designs, to improve customization and align with design trends
        and consumer preferences. KODAK Photo Book sizes now include: English
        inch: 6x8, 8x8, 8x10 and 8x12 (Landscape); 10x8 and 12x8 (Portrait);
        Metric cm: 15x20, 20x20, 20x25 and 20x30.5 (Landscape); 25x20 and
        30.5x20 (Portrait).
    --  KODAK Archive DVD support: Media storage solution that offers a
        convenient way for consumers to save and share photo files and digital
        videos, creating a safe back up of both original and edited files. With
        the tool, consumers can archive images from digital camera USB drives
        and memory cards as well as from social sharing sites such as FACEBOOK
        on a 4GB DVD, which can be viewed via personal computers, DVD players
        and at the KODAK Picture Kiosk.

About Kodak

As the world's foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives.

To learn more, visit the newly redesigned http://www.kodak.com and follow our blogs and more at http://www.kodak.com/go/followus.

© Kodak 2011. KODAK, KODAK Adaptive Picture Exchange, KODAK Picture Kiosk, KODAK Create@Home, KODAK Personal Greetings, KODAK SmartFit, KODAK Archive DVD and KODAK Gallery are trademarks of Eastman Kodak Company.

All trademarks referenced herein are the property of their respective companies.

SOURCE Eastman Kodak Company