Published: October 12, 2011
Target Offers In-Store Price Lock for iPhone Trade-Ins Nationwide through NextWorth
BILLERICA, Mass. - (BUSINESS WIRE) - Target (NYSE: TGT) is expanding its trade-in program
through NextWorth (www.NextWorth.com),
a leader in consumer electronics upgrades and trade-ins, to offer a
price lock guarantee for iPhone trade-ins to 1,470 retail locations
nationwide. Customers can go to a nearby Target store to lock in a
trade-in value for their old iPhone model and receive the quoted value
when they pick up their new iPhone 4S starting on Friday, October 14.
This is the first time Target has locked in trade-in values prior to
product availability. Trade-in values are based on used iPhones in good
working order, rather than phones in excellent or flawless condition, so
the vast majority of people will qualify for the values quoted below:
iPhone 4 (16GB & 32GB): $200
iPhone 3GS (32GB): $120
iPhone
3GS (16GB): $110
iPhone 3GS (8GB): $101
"We're excited to expand the opportunity to lock in a great trade-in
value to Target shoppers across the country," said Jeff Trachsel, CMO at
NextWorth. "For customers trading in an iPhone 4, the trade-in value
will be equivalent to a free upgrade to the iPhone 4S!"
In addition to essentially providing a free iPhone 4S upgrade, in-store
trade-ins provide instant gratification to those looking to trade up to
the new iPhone. Rather than mailing their old phone and waiting for a
check, customers can keep their phone until they pick up the new iPhone
4S and still receive the value they were previously quoted.
Customers pre-ordering an iPhone 4S at Target stores this week will also
get priority allocation when new phones become available on Friday. To
find a participating Target retailer near you, please visit www.Target.NewxtWorth.com.
About NextWorth
Headquartered just outside Boston, Massachusetts, NextWorth is a leader
in consumer electronic upgrades and trade-ins with a mission of
promoting reuse and recycling. NextWorth strives to keep consumer
electronics out of the landfills and helps people responsibly upgrade
their gadgets. NextWorth facilitates the sale and trade-in process for
13 different product categories, including leading products such as
iPads, iPods, and iPhones, both online and through select retailers.
NextWorth strives to create hassle-free, high-value exchanges to ease
the upgrade process for consumers. For more information on NextWorth
services and retail partner store locations visit www.NextWorth.com.

NextWorth Solutions, Inc.
Jeff Trachsel, 978-215-3503
jtrachsel@nextworth.com
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